Monday, September 30, 2013

Milan Fashion Week: top position for Ray-Ban, Miu Miu and Céline sunglasses


After New York and London, the fashion week finally arrived in Italy! And we didn’t waste time: discover with us the best sunglasses shown off by famous fashion bloggers and fashion experts during the Milan Fashion week.
This time we are not on the runways, but we are all hot about Milan street style.

One of the most popular fashion bloggers, Chiara Ferragni always stands out: she went for a rock oufit with fashion black military boots and black leather bag matching with a green leather jacket and the green-black sunglasses Ray-ban WAYFARER FOLDING RB 4105.

Friday, September 27, 2013

Carrera by Jimmy Choo: rock-chic sunglasses


The collaboration between Carrera and Jimmy Choo creates a new collection of sunglasses that combines the experience of the Italian eyewear with the glam-chic style of the American brand, resulting in a collection of cool, rock chic eyewear.


Carrera’s latest best-seller, the Carrera 6000, with its unique shaped temples and timeless silhouette is dressed by Jimmy Choo in five colours, made possible by manufacturing techniques of Optyl, a high-performance material which is ultra-lightweight, strong and hypoallergenic. A thin silk sheet inserted inside the frame enhances the premium effect of the new sunglasses, boosted by the finish of the metal logo on the temple.

Monday, September 23, 2013

London fashion week – the best sunglasses for your runway look

Last week Fashion week was held in London. We were going to continue our journey through the shaded eyes of fashion bloggers and celebrities in front row but as you all know the weather in London can be all so instable. So instead of showing off their sunnies the stars flashed their brand new umbrellas and wellies. 

So we mixed up things a bit this week and in this post we will check out the most rappresentative styles from the London runways this year proponing a sunglasses style to go with it. 


The collection for year is inspired by the urban fitness movement and offers fabulous gym and chill-out clothes with daring prints and neon-colours. What better suits as an accessories to this collection if not a superfunky electric-blue pair of sunglasses from the Adidas collection. The Adidas Jonbee AH34 has got a blue frame and white temples combined with grey mirrored lenses for that extra touch of coolness. 

Friday, September 20, 2013

Opulence and majesty in the Dolce & Gabbana Filigrana Eyewear collection

Opulent, regal, eccentric, elegant, amazing: in five adjectives you can define the essence of the new fall/winter collection from Dolce & Gabbana

Always tied to the colors and culture of Sicily, this time the two designers have been inspired by the Byzantine mosaics of the beautiful cathedral of Monreale.



A visionary and baroque collection: you can love it madly, or may leave the question of excess, but it will surely surprise and enchant.

Monday, September 16, 2013

Bloggers and sunglasses at New York fashion week: style rules

From the 5th to 12th of September the Fashion Week took place in New York at Lincoln Center's Damrosch Park.
Directly from the catwalks in the Big Apple, it is easy to find the first ideas and inspirations for the must-have accessories of the new spring/summer collection.

The most famous fashion bloggers were on the front line at this important event.
Let’s have a look at the sunglasses they wore for the occasion…

Friday, September 13, 2013

Prada, Miu Miu and Persol sunglasses at the 70th Venice Film Festival

The 70th Venice Film Festival ended a few days ago. Let’s have a look at the sunglasses chosen by the stars!



Scarlett Johansson, the wonderful American actress, had everyone’s attention at the festival: she arrived on the red carpet in a gorgeous off-the-shoulder black gown by Versace with a precious diamond Bvlgari necklace and hand in hand with her French boyfriend Romain Dauriac.

Monday, September 9, 2013

Back to school with your new optical frames

Summer is almost over...time to go back to school, to the office and start the new season, why not in the most playful, joyful and colourful way?

This is the time when new ophthalmic frames come on stage, each brand presents the new releases which will accompany us for the 2013/2014 cold season.



Hurry up, be the first to impress your classmates, your colleagues, your friends! We have listed the most representative models, those that we are sure will be the NUMBER ONES, or those models that have been top of the pops for long.

Friday, September 6, 2013

Niki Lauda and the movie Rush starring Carrera sunglasses

September 2: the film’s preview in London; September 19: at the movies in Italy.
We are talking about Rush, Ron Howard’s latest creation dedicated to Formula 1 racing.
Starring the models produced by Safilo: Carrera 80, Carrera Speedway and Carrera 16



The film is set in the Seventies and it will bring on the big screen the great rivalry between the Austrian pilot Niki Lauda and the British James Hunt.

Monday, September 2, 2013

Prada eyewear collection: Deluxe Poeme edition

Prada has always been a point of reference in the world of fashion and it often creates beauty standards to follow. The brand has a strong tradition of craftsmanship combined with an innovative spirit, which always looks at the future.

The eyewear collection spring / summer 2013 combines simplicity and class, essential lines with high-quality materials. The result is a woman who does not go unnoticed, with a strong personality, but extremely feminine.

The main theme of the season is the stylized flower in white and black to create a strong contrast with the neatness of the shapes. The floral motif has japanese inspiration and the whole collection recalls the style of the Geisha, a symbol of sober but strong femininity.