Bottega Veneta eyewear collection 2015!

For the 2015, the brand Bottega Veneta enriches its sophisticated eyewear collection with new sunglasses and optical frames that highlight the brand’s unique aesthetic. New styles feature subtle signatures of the brand including the Intrecciato motif, interpreted through sculpted texture on the temples or skilfully lasered on precious leather and on the photoengraved studs. The introduction of flash mirror lenses offer additional options to select styles, complimenting the refined palette. Made from the finest quality materials, the new eyewear features the superb craftsmanship, versatility, and timeless elegance that define the Bottega Veneta brand.

Max Mara eyewear collection: ultramodern and sophisticated style

The Max Mara 2015 eyewear collection reflects the brand’s new, constantly evolving creative vision, with ultramodern design elements and sophisticated architectural shapes and innovative materials. The eyewear models are expression of the House’s stylistic codes with great attention to detail and skillful craftsmanship, and a tribute to elegance and femininity. 
These creations are designed for the sophisticated and self-confident contemporary woman who expresses herself and her dynamic personality through style. This eyewear collection presents a refined color palette featuring soft, opalescent hues enlivened by trendy notes of rust, emerald green and midnight blue. 
Expert manufacturing and a harmonious blend of volumes and proportions makes each model unique. 

And the Oscar for Best Tactical Eyewear goes to....Wiley X!

Wiley X is the leading provider of protective eyewear and ballistic products for the U.S. military producing great sunglasses, safety glasses, and goggles, for tactical, motorcycle, outdoors, racing and more.

Live your fairytale with the Lolita Lempicka eyewear collection!

"NOSTALGIA" is the first Lolita Lempicka eyewear collection. The brand has revisited the iconic models of the 40's to 80's delivering up to date typical shapes: oversized, butterfly, round. It draws its inspiration from film references: Danielle Darrieux, Audrey Hepburn, Jeanne Moreau, Catherine Deneuve, Twiggy, Isabelle Adjani. A collection of retro-modern chic frames that will underline the sensuality and fantasy of every woman.
Lolita Lempicka is famous to evoke fairytale-images on her creations, where her idea of femininity is obvious. In the eyewear collection, the style of the brand ranges from fantasy to reality, but at the same time it is contemporary, ideal for sensual and mysterious women who love to dream.

PrizmTM lenses: a revolution for snow lenses

PrizmTM is the revolutionary lens technology engineered by Oakley. 
PrizmTM lenses allow high performance and they are a valid support for snowboarders and skiers. The great control of light transmission enhances contrast and visibility over a wide range of light conditions, reducing the need to switch lenses as lighting conditions change.
Oakley world-class athletes tested this game-changer technology on the snow and they explain the improvements, result of 15 years of work on colour science research. 

Jake Blauvelt, a professional snowboarder, feels more confident both in the backcountry and on the slope, as PrizmTM technology brings out all the features within the slope and allows him to see the shadows. It is very important for him to see details also in “bad light” conditions, which reduce contrast, wash out vision and cause "flat light" effect. PrizmTM  lenses assure extraordinary control of light transmission resulting in colors precisely tuned, boosting the good ones and excluding the bad ones, to maximize contrast and enhance visibility.
Lindsey Vonn, an American World Cup alpine ski racer on the United States Team, says that now she has one final “secret weapon”: PrizmTM. She is able to see the holes and bumps in the snow, that she normally wouldn’t be able to perceive. 

WeWOOD sunglasses: eco-friendly with elegance

WeWOOD sunglasses are obtained from a new, eco-friendly technology which uses natural cotton and wood fiber.

Driven by a global resource-preservation ethics, the brand creates its frames using sustainable materials and giving up on harmful fossil fuels (frequently used in manufacturing).The frames are made with the intention to preserve the environment and spread sustainable awareness around the world. WeWOOD has also commited itself in planting a tree for every pair of eyewear sold!

WeWOOD sunglasses are eco-friendly, very light and always in fashion. They can be worn everywhere and in every situation: from the most casual to the most elegant occasion.

Bvlgari Mvsa Collection: femininity and elegance

As we know, Bvlgari is one of the most prestigious names of the firmament of the jewelry of luxury. The maison has a strong identity that makes Bvlgari always a recognizable and unique brand.

The founder of the brand, Sotirio Bvlgari, produced precious silver objects. The first brand characteristic is an elegant and audacious style that merges the classical and the modern ones. Always up with the times but capable of giving to jewels a sense of eternity, that makes them “everlasting”.

Dragon eyewear: armor for your eyes!

Since the beginning, Dragon set out to be the leading eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with the best product, while remaining connected to core retailers and consumers. That mission still holds true today and is the driving force behind the company’s success and heritage.

In 1993, in a garage in Capo Beach, CA, founder Will Howard aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. Enthusiasm and knowledge of the market bore Dragon’s first and still primary product, sunglasses.