Prada eyewear collection: the vintage triumph

The new Prada 2015 Spring collection is the perfect twist to a wonderful total

look. These sensational spectacles were created by the Italian designer Miuccia Prada, which delights us with a collection that offers us very chic, glamorous and trendy shades. The strongest trends of this collection are the retro style with a touch of vintage but at the same time contemporary essence, especially on eyewear which seems to prefer, for the upcoming hot summer, shapes and styles of the fifties. The colors go from the classic shades of black, to a reinterpretations of classic tortoise.

Maui Jim sunglasses and the “Aloha spirit”

The new Maui Jim eyewear collection is inspired by the Hawaiian sun and colours and the “Aloha Spirit”, which links the activities of the brand to the Hawaiian culture.

Maui Jim was born on the beaches of Maui over 30 years ago and it built its success on high quality polarized lenses. The patented PolarizedPlus2 technology offers wearers glare- and squint-free vision in the sun and let you see colours as you never could before. Maui Jim was awarded the Seal of Recomandation from the American Skin Cancer for having the highest amount UV Protection lenses.

Thanks to a fresh design of the frames and lenses technology, Maui Jim has a young fashionable target. Moreover, celebrity endorsement will also become a feature of the newly fashionable Maui Jim.

Find the glasses of your dreams with Gucci collection!

The Gucci eyewear collection for Spring-Summer 2015 has exclusive proposals for the new season, declined in the fashion style of the brand. 
The new models are elegant, captivating and you will not resist. 

In particular, Gucci celebrates the arrival of the warm season with some important innovations designed to reach the heart of fashion victims. The brand offers the most classic models of its collection, and new elegant eyeglasses. The styles are embellished with new versions of the brand’s distinctive signature motifs, interpreted with innovative finishes that reflect the tradition of excellence and the savoir-faire of Gucci.

The new Emporio Armani eyewear collection is On Air!

Emporio Armani reveals an elegant Spring-Summer 2015 collection. Sand dunes, sea, cool colors, blue nuances are a perfect background for the beautiful glasses of the brand.

The internationally renowned DJ, singer, songwriter and music producer Calvin Harris will be the worldwide testimonial of the Emporio Armani campaign 2015.

Choosing Calvin Harris as a testimonial the brand reinforces the deep bond between Emporio Armani and the world of music, mixing smouldering elegance within the iconic eagle's youthful free spirit.

"Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He is not a model by nature, and this creates a more sincere and engaging bond with the public.” said Giorgio Armani.

Emporio Armani has been on the fashion scenes for a long time and its colourful SS15 collection has a luxe sports look with an elegant preppy feel that keeps the brand’s signature style fresh and young.

Dolce & Gabbana 2015 eyewear Collection: the Spanish passion

Dolce & Gabbana draws inspiration from Spain fot the Spring/Summer 2015 eyewear collection and it’s campaign features bullfighter’s and grandmama's. The Italian fashion stylist wanted to emphasize sensuality and passion. The main theme is “Spanish roses”, which are applied and painted on the frame, to create a very passionate love.

Bianca Balti is once again reconfirmed in the official Dolce & Gabbana eyewear campaign. Could the Italian designers choose anyone better?

Oakley Collection 2015 : The Next Chapter In The X Metal Story

For this new collection the Oakley planning and engineering team has taken care of all, up to the least details, from the bending of the fitting to the assemblage, to the science of the materials. Hard work lasted many years, changes and projects have created a very different product.

Oakley relentless obsession with design innovation led to this iconic blend of lightweight diecast aluminum, durable “O Matter” (lightweight and resistant, resistant to extreme environmental conditions) and premium Oakley polarization, and with the aggressive industrial design language of our DNA, it speaks volumes about originality.

Show your sensuality with Roberto Cavalli eyewear

The 2015 Roberto Cavalli collection is dedicated to those sensual woman who are aware of their body, who are not afraid to show their curves. The perfect ambassador was chosen. Nicki Minaj embodies the exuberant and modern femininity of the Cavalli woman. The eyewear is wild, eye-catching and bold like the style ideology of the fashion house.

If yours is a style that combines audacity to innovation, the Roberto Cavalli eyewear collection is the right one for you. Precious materials, aristocratic forms, animal prints and snake themes are the distinctive elements of the Roberto Cavalli eyewear. The models are created and designed for a daring woman, who wants to be protagonist in every single moment.

Roberto Cavalli is synonymous with joy and optimism, with glamour and success, with luxury and beauty. His world is non-conformist and free, sensual and always seductive.

Roberto Cavalli conceives fashion as a total experience. The style he proposes is not merely a way of dressing, but a way of being: a lifestyle. His is an intangible and highly aspirational dream.

The Roberto Cavalli imagination mixes the respect for traditional craftsmanship with a firm will to dare. The designer is world-known for his prints, which are central to his vision and convey his love for nature and his unbridled creativity. Flower motifs, animalier patterns, feline spots, jungle and snake themes are all quintessentially Cavalli, to exalte the femininity of the women.

Chloé sunglasses: Carlina and the new eyewear collection

Along the sandy shores of Paradise Cove, California, Chloé girls embrace the scorching summer sun by horse-riding on the beach. The two sun-kissed beauties are captured in a real moment of carefree friendship, creating long lasting feel-good memories.

A light sea breeze tousles their flaxen curls and the flurried drape of silk crèpe, ousseline,  and lace - each precious fabric telling its own story. Like Chloé icons brought to life, two majestic horses stride alongside as peaceful companions, their finery reflected in the elegant hardware of the Faye satchel and Drew bag swung gracefully across one shoulder.

Mido. The latest trends on eyewear for 2015

What will be the trendiest glasses for the next season? Round or square? Last weekend, in Milan, Mido, the great International Optics, Optometry and Ophthalmology kermesse, gave all the answers about the fashion trends for 2015. The international exhibition presented the latest news in the world of optics: design, technology and lenses.

Glasses have become a way to express oneself, they are not only a trendy accessory. The most fashionable models of 2015 have retro - chic style, modern and contemporary designs. The lines are soft and irregular and we can find a vast selection of materials, transparencies, variety of colors  and attention to details .