...dreaming of a Red New Year’s Eve

And then New Year’s Eve is upon us, with the cold, the snow, the Christmas tree...and the so-longed-for midnight toast! December is a precious month with its captivating atmosphere that leads us to the arrival of the new year.

The focus is on bejeweled-sunglasses, on accessorizes, on the colour that recalls the spirit of Christmas celebrations: red like the holly berries, like Santa Claus' outfit and like the warmth of the fireplace and its energy. Red in all its shades as omen of good fortune.

Linda Farrow sunglasses collection 2015/2016

Linda Farrow is a brand that offers what most eyewear companies can no longer offer: innovation in the purest sense of the word. 

The Linda Farrow brand was born in 1970, and soon became a favourite among international Jet Set and stylish Londoners. Linda Farrow began as a fashion designer and was one of the first to treat sunglasses as a real part of the collection. 

As a tireless experimenter, Farrow invented many of the shapes and styles that remain stylish today. 

Cazal Eyewear - A myth that gives inspiration!

"A designer eyewear line that pleases everybody is unlikely to inspire.

Good design must be thought-provoking."

These are the words of legendary eyewear designer Cari Zalloni who created the Cazal Eyewear brand in 1975. Cazal stands infact for CAri ZALloni. The real breakthrough came with the Eighties Hip-Hop scene where the extravagant Cazal sunglasses were adored by some of Hip-Hop’s most famous artists such as Run DMC and Rick Ross, the later even tattooed the brands logo on his face (!). Other Cazal lovers are Madonna, Lady Gaga, Brad Pitt, Usher and Jay Z.

Alexander McQueen and his revolutionary F/W 2015/2016 eyewear collection

Alexander McQueen is a luxury label inspired by London street style, vintage music scenes and theatrical costumes. Always at the cutting edge of fashion, collections by this internationally popular brand feature sharp tailoring, edgy accessories and have an overall, darkly romantic aesthetic. In modern and vintage shapes, Alexander McQueen sunglasses are luxurious and undeniably cool.

Alexander McQueen left school at the age of 16 and learned tailoring on Savile Row the traditional street in London's Mayfair district, famous for offering made-to-order men's suits, where he learned the technical construction of clothing.

McQueen decided to further his clothes-making career and he began working with theatrical costume designers. The dramatic style of the clothing he made there, would become the signature of his later independent design work.

Kuboraum sunglasses: find the mask for your personality

Kuboraum is one of our latest additions to the store and we are very proud to present them to you. Kuboraum are not just sunglasses, they are masks.

“Masks designed on the face of those who wear them, masks that highlight personality and emphasize character. The mask is synonymous with mockery, with game. The Kuboraum masks are synonymous with accentuation, protection and shelter. Kuboraum are like cubic rooms where we shelter ourselves, where we are free to live in our intimacy, where we live all our identities and look at the world through two lenses”.