The Italian Rugby team wears Italia Independent, a special edition to celebrate the Italian National team’s successes

Italia Independent presents itself on the field with the National Italian Rugby team, a sport that defends important values such as loyalty, respect towards the rules and towards one's competitors.

Having become one of the nation’s emblems, the National rugby team has entered the heart of the Italians. A new, rising reality that wants to make the difference, just like the young brand Italia Independent. 

Céline 2013/2014 Collection: eyewear is feminine!

The new Céline 2013/2014 collection is made of lightened frames to ensure comfort and style to its audience.

The brand’s style is as always minimal touched by a “twist” with details that are there to highlight and give a daring and seductive spirit to eyewear.

The models are unconventional, characterized by bold frames (although they have now been lightened in comparison to the past), well-defined lines and sharply cut edges while the brand’s logo is almost invisible.

The woman of Céline proudly carries the brand’s philosophy with her confident spirit. Any career ambition merges with her most docile character, the one of a mother dedicated to her family and household.

Persol 9649: the evolution of an icon

Writing a new chapter in the Persol legacy, the legendary Persol 0649 dares to evolve. Handmade in Italy since 1957, the Persol 0649 has become an icon of eyewear thanks to its distinctive design.

Today, the future meets the legend. While retaining its distinctive shape, it discloses thinner and lighter profiles. Daring, unexpected, yet distinctly 0649. The new 9649 is a full range, it comes in both a sun and first-ever optical version.

SPY Happy Lens

Spy is a lifestyle brand for athletes and everyday people. In the last season they have invented the Spy Happy Lens, which makes us, as the name says, happier.

There are light bulb and window companies that have just released products based on the science of light therapy, but SPY is the first eyewear brand to bring this science and tecnology to sunglasses.

Salice ski goggles collection winter 2013/2014

Salice occhiali has been designing and producing goggles and sunglasses since 1919. The products are unique and top quality at a reasonable price. Salice goggles come in many different shapes and the possibility to choose the lenses that better suit your needs. 

All lenses are antifog and UV400: they stop ultraviolet radiation to protect you eyes.

Salice presents goggles for every wintersport: ski, snowboard, free-style and cross country skiing. Let’s have a look at some of the styles presented this year.

Eyewear for every facial shape

If you’re looking for a new pair of sunglasses here’s a handy guide for your perfect pair of shades.

AVIATOR

Though Aviators are one of the oldest designs, they are still very much in fashion, one of the most iconic sunglasses of all time. Aviators are considered as cool fashion accessories.

And with a design concieved for the cockpit, you will most certainly enjoy the view. One thing is certain: "pilots" will never go out of fashion.

Shimmer and shine with Valentino Rockstud Rouge and Noir sunglasses

The latest Valentino ads show fashion photographer Terry Richardson’s tattooed forearms with the Rockstud Rouge and Rockstud Noir sunglasses in his hands.

This is the first time Valentino designers have collaborated with Richardson and they noted that the images conveyed the sensual yet elegant nature of the accessories, described as objects of desire.

Oakley ski goggles collection winter 2013/2014

Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. As the sponsor for the U.S Olympic team they continue this tradition. However, the Oakley Eyewear is perfect for anyone interested in sports and outdoor life. 

For the new winter season 2013/2014 Oakley has presented some really cool new ski goggles, some of them in collaboration with a few of the strongest athletes out there. 

Dolce & Gabbana sunglasses: Golden Leaves collection

Dolce & Gabbana are proud to present their latest eyewear collection, named Gold Leaf. The maison has always been laced with luxurious features and innovative designs and this floral style is astonishing.

The Golden Leaves sunglasses collection is inpired by glittering trimmings and lavish brocades of Sicilian tradition.

Prada Ornate: jewel glasses with an innovative spirit, curiosity and a strong artisan tradition

Prada has always been introducing new trends, products and technology. This time, the Italian fashion house brings you the Prada Ornate glasses collection, inspired by its Jewels Collection. 

The new glasses have iconic rounded curl temples, which are adorned by hand with Austrian crystals. You’ll see elegant décors enriching these frames. Prada used high level craftsmanship and hand applied crystals and the rich décor being made from micro-casting technology.

Spy ski goggles collection winter 2013/2014

The brand Spy was born in the early ’90 by a group of athletes and designers who wanted to change the perception of sporty eyewear and goggles.

For winter 2013/2014 Spy has worked together with some of the best winter-sport athletes out there like Louie Vito, Will Lavigne, Danny Larsen and Wiley Miller.

Spy’s snow goggles present a range of special tecnology such as the “Flight Strap” which utilizes a Velcro system to prevent slippage and eliminates the need for readjustment.  The silicone ribbing inside the strip keeps your goggles in place and the anti-fog lenses will keep your visibility sharp in every weather condition.

Tommy Hilfiger fall/winter 2013/2014 eyewear collection

Tommy Hilfiger is pleased to introduce the fall/winter 2013/2014 eyewear collection. The new models feature classic designs, reinterpreted with a retro flair, with shapes that reflect the Tommy Hilfiger brand’s classic American cool style.