SUPER by RETROSUPERFUTURE® is a leading brand producing
outstanding contemporary eyewear. Founded in Italy in 2007 by Daniel Beckerman,
SUPER has become highly popular for its eclectic collection of colorful acetate
sunglasses.
Starting from a classic, clean silhouette, SUPER has
gradually built up an impressive collection, currently comprising of a long
list of timeless yet cutting edge shapes.
Silhouettes like the Flat Top, Ciccio, América or distinctly feminine models like the Lucia have become staples of SUPER's collections and a continuous source of inspiration and playful interpretation by the brand's creative team.
Since its inception, SUPER's goal was to develop high quality eyewear, handmade in Italy with a distinctive design at an affordable price. SUPER's founder Daniel Beckerman explains the initial idea that has since guided the brand's every choice: “All the companies that were in the market were developing boring eyewear. I kept looking at all the experimental independent clothing brands and wondered why no one had yet dared to develop a quirky, bold line of eyewear.
Silhouettes like the Flat Top, Ciccio, América or distinctly feminine models like the Lucia have become staples of SUPER's collections and a continuous source of inspiration and playful interpretation by the brand's creative team.
Since its inception, SUPER's goal was to develop high quality eyewear, handmade in Italy with a distinctive design at an affordable price. SUPER's founder Daniel Beckerman explains the initial idea that has since guided the brand's every choice: “All the companies that were in the market were developing boring eyewear. I kept looking at all the experimental independent clothing brands and wondered why no one had yet dared to develop a quirky, bold line of eyewear.
I wanted to design sunglasses that all my friends
would love to wear: fresh, hip and stylish, without necessarily compromising
the quality."
Recognized for its distinctive mix of eclectic
aesthetics and beyond exceptional manufacturing quality, SUPER has been the
eyewear of choice for a number of celebrities.
Rihanna, Beyoncé, Lady Gaga, Daft Punk, Snoop Dogg,
Jessica Alba and Valentino Rossi are just a few.
Cristina - Otticanet
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