Dior Homme Spring Summer 2014 sunglasses Collection

The new Dior Spring/Summer 2014 sunglasses collection is made up by several models, characterized by a futuristic charm, combined with creations with a vintage spirit. The lines are sophisticated and the style is unique and inimitable.

The Dior sunglasses collection for this Summer is mainly represented by the “Blacktie” series, and it represents the soul of Dior Homme eyewear collections. This collection has a contemporary soul and it is characterized by mirrored lenses and essential shapes. 

New eyewear for Tommy Hilfiger spring/summer 2014

Tommy Hilfiger presents their new eyewear collection for spring/summer 2014 with sunglasses and eyeglasses for men and women in vibrant colors and with refined details. Available from January 2014 in all stores, these glasses are classic styles enhanced with a touch of relax, youth and irreverent, which represents the spirit of Tommy Hilfiger.

Oakley Heritage Collection: the evolution of a revolution

Look at the history of Oakley and you’ll see moments that changed everything. Radical new creations from design-crazy visionaries yanked the rug out from a world that was complacent with everything conventional. Style was reinvented, limits were shattered and athletes discovered a whole new realm of possibility. People looked at the latest Oakley innovations with slack-jawed shock, and thoughts of “what is that?” were followed by “where can I get one?!”

Turn back the clock three decades and you’ll be in a time when few Tour de France riders bothered with sunglasses. Some wore aviators and generic frames in competition, and those shades provided little more than a fashion statement. The riders may have looked good but they certainly did not see well. As far as impact protection was concerned, good luck with that!

Fendi spring/summer 2014 eyewear collection: contrasting colours and dimensions with iconic details

Fendi is proud to present its new spring/summer 2014 eyewear collection. The latest sunglasses and optical frames are dedicated to the contemporary and unequivocally feminine woman.

This new Fendi eyewear collection includes sophisticated models with unique shapes and iconic details, such as the Fendi monogram, the traditional striped “Pequin” motif and the celebrated 2Jours decoration.

Skillful manufacturing techniques embellish the high quality of the materials, as Optyl and esclusive acetate, celebrating the fashion house’s perfect savoir-faire and timeless elegance.

Marc by Marc Jacobs spring/summer 2014 eyewear collection

The spring/summer 2014 Marc by Marc Jacobs eyewear collection showcases new sunglasses and optical frames featuring the brand’s chic, ironic spirit. A new interpretation of the brand’s iconic stripes is emboldened by a refined blend of novel materials, vintage inspirations, on-trend colors, and a glamorous shaded effect.

These large, contemporary acetate sunglasses for men and women feature the iconic stripes in a new color-blocking effect: black front with dark grey/light grey temples, havana front with dark brown/mud/beige temples, blue front with dark blue/light blue temples, green with dark green/light green temples, opal white front with beige/pink/light pink temples, perfectly matched with shaded or mirror lenses.

Saint Laurent eyewear spring/summer 2014

Saint Laurent’s new eyewear campaign was shot by its creative director Heidi Slimane. The black and white photos feature top models Abbey Lee Kershaw and Jeff Fribourg each with a sunglasses ad and with an eyeglasses ad.

The new sunglasses collection feature slick metal styles for men as well as thicker acetate sunglasses with rounded lenses. For women we see an acetate frame with metal arms and often with metal details near the hinge, just in line with the trends right now.

Ray-Ban Icons - Clubmaster sunglasses: The adventures of an unforgettable frame

Ray-Ban Clubmaster sunglasses represent a classic in the world of eyewear, thanks to a specific feature: the bold upper part of the frame, which accentuates the eyebrow line.

This peculiar frame, called Browline, dates back to the 50’s, when it was a favourite among heads of state and intellectuals.

Due to their connections to establishment and authority, Browline glasses were neglected in the 60’s and 70’s, decades of social change and unrest, in favor of more alternative models such as Ray-Ban Aviators or Wayfarers. They came back in the 80’s, thanks to various tv series and films, that used Browline glasses to give depth and credibility to their heroes.

Just in the 80’s Ray-Ban launched Clubmasters. In ten years they gained such a wide audience and popularity that they obtained three co-starring roles in three big films: they were on Kevin Costner in JFK (1991), on Denzel Washington in Malcom X (1992) and on Michael Douglas in Falling Down (1993). Thanks to these new roles, Clubmasters lose their conservative look and got a new “out of the box” feeling: that’s why they became part of the uniform of those who “think differently”, like the geeks who made the digital revolution.

Italia Independent collection 2014: when fantasy becomes reality!

In occasion of MIDO 2014 Italia Independent presented its innovative and revolutionary new collection, one that will surprise even the most audacious connoisseurs.

The collection is an explosion of colours, patterns, materials and shapes, reflecting the brand’s slogan: TO DARE.

Since ever Italia Independent has divulged the concepts that support its philosophy (tradition, innovation, the Made in Italy 2.0 spirit) producing an endless series of combinations and experimentations, ranging from velvet to animalier patterns, thermic shades and the latest peach effect.

Marc Jacobs sunglasses spring/summer collection 2014

The Marc Jacobs sunglasses collection featured in the spring/summer 2014 fashion show reflects the brand’s love for all things retro-chic.

The rounded woman’s style and the men’s squared frame look to the past, in a stylish blend of minimalism and sophisticated vintage.

The woman’s silhouette features skilfully rounded edges at the sides producing a wrap-around and bold design that is complimented by matte brushed colours and mirrored lenses for a truly unique look.