Monday, March 10, 2014

Ray-Ban Icons - Clubmaster sunglasses: The adventures of an unforgettable frame


Ray-Ban Clubmaster sunglasses represent a classic in the world of eyewear, thanks to a specific feature: the bold upper part of the frame, which accentuates the eyebrow line.

This peculiar frame, called Browline, dates back to the 50’s, when it was a favourite among heads of state and intellectuals.



Due to their connections to establishment and authority, Browline glasses were neglected in the 60’s and 70’s, decades of social change and unrest, in favor of more alternative models such as Ray-Ban Aviators or Wayfarers. They came back in the 80’s, thanks to various tv series and films, that used Browline glasses to give depth and credibility to their heroes.

Just in the 80’s Ray-Ban launched Clubmasters. In ten years they gained such a wide audience and popularity that they obtained three co-starring roles in three big films: they were on Kevin Costner in JFK (1991), on Denzel Washington in Malcom X (1992) and on Michael Douglas in Falling Down (1993). Thanks to these new roles, Clubmasters lose their conservative look and got a new “out of the box” feeling: that’s why they became part of the uniform of those who “think differently”, like the geeks who made the digital revolution.

With this rétro plus visionary appeal, in the 2000’s they reached new visibility and public, especially the young generations who prefer an elegant dress code, underlined by the touch of a pair of Clubmasters.

As an icon, the Clubmaster has been proposed in several versions, in order to follow current trends and new styles.

A must-have, Ray-Ban Clubmaster Classic sunglasses are rétro and timeless. Inspired by the 50’s, the unmistakable design of the Clubmaster Classic is worn by cultural intellectuals. While wearing Ray-Ban RB 3016 Clubmaster Classic design, you’ll always make a statement.



Ray-Ban Clubmaster sunglasses are as fashionable today as they were in the 50’s and now these exclusive models come with flashy mirrored lenses, to add an unexpected edge.



Today they’re an icon, like Ray-Ban Aviators and Wayfarers, they were celebrated in 2013 with two new versions: Alluminium  - with a mat aluminum finishing – and  Folding – with folding arms - adding functionality and lightness, elegance and ability to transform themselves, to the most “committed” of eyewear.

The Ray-Ban RB 3507 sunglasses remaster the original Clubmaster in sleek aluminum, where vintage style meets modern material. Retaining its timeless look, the Ray-Ban RB 3507 weighs next-to-nothing and comes in a color palette designed to suit the brushed metal and crystal lenses. The Aluminum Clubmaster sunglasses are unmistakable icons for the 21st century.



The Folding version is a masterpiece with extreme eye for detail that can be stored easily in your pockets.



Least but not last, the unmistakable Ray-Ban Clubmaster Sunglasses design applied with unique color combinations create Ray-Ban Clubmaster Color Mix sunglasses.
This iconic Clubmaster dressed in distinct colors is meant to create an additional edginess for those who don’t want to go unnoticed.



The Clubmaster sends our imagination back to the mid-20th century. From world leaders to geeks, this model is now a statement.


Get the most suitable one for you on Otticanet


Valentina - Otticanet

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