Ray-Ban has revamped its iconic designs to include unusual materials, and is set to relaunch them in a world-wide campaign highlighting the “substance”: Never Hide What You’re Made Of.
The materials used for the frames and lenses add extra value, enhancing the iconic feel of the designs and filling them with new content. Toughness, lightness, touchable softness, high-tech “cuts” and a high-fashion experience – with trend-conscious fabrics and finishes – are the new challenges for Ray-Ban’s timeless icons. The result? A new contemporary appeal and a future where design meets sensory experiences.
As tough as leather. The Ray-Ban Wayfarer Leather RB2140QM is a posh edition of the iconic Ray-Ban Wayfarer.
For the first time ever, it now comes with a calfskin finish. Still featuring Ray-Ban’s classic polarised lenses, the design is available in black and brown and it is for those who dare to wear them, those who are tough, bold, yet true to themselves.
As hip as camouflage. Ray-Ban Wayfarer Urban Camouflage RB2140 is the urban edition of the classic Wayfarer sunglasses design. Once again, the Wayfarer is the focus for the hippest fashion experiments. The Camo (Camouflage) collection plays with the camouflage motif (along the arms) and the logo inside the frames. These sunglasses may not get noticed from the front, but once you turn your head, you will get the looks to make yourself seen.
Cosmo Collection. Ray-Ban Wayfarer Cosmo Collection is the latest addition to the iconic Wayfarer family. Saying that these sunglasses come out of space might be too much, but they are definitely far from ordinary. The shifting colors give an effect never seen before; check out the endless nuances of colors flowing into each other. Find a Ray-Ban Original Wayfarer Cosmo style of your own from a wide range of colors that create an undefined and unique look.
As an iconic style of sunglasses, the Original Wayfarer Classics always make a statement.
Valentina – Otticanet
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