Ray-Ban round glasses: the return of a legend!

"Forever Ray-Ban" is the mission of the brand, keeping its identity strong during the years. Ray-Ban has a strategy based on a core of values surrounded by a continuous innovation. In fact, the brand, despite its modernization, remains faithful to its original spirit.

Ray-Ban philosophy can be easily focused:

• HISTORICAL PAST: Ray-ban has made eyewear an object mass. Pop culture protagonists of 20th century have worn and loved Ray-ban.
• TIMELESS: Ray-Ban was, is and will always be fashionable. The simplicity and essential style of some models made them design icons.
• AUTHENTICITY: Ray-Ban has only dealt with eyewear, remaining faithful to its spirit over the years. Ray-ban has created models and shapes which other brands could only copy.
• ICONOCLASTIC COOL: free and rebel spirits have always loved Ray-Ban, because they have always felt a strong affinity between their personality and the one of the brand.
• BOLDNESS: courage is in the DNA of the brand. Riders, bikers and rockers, with their fearless spirit, all wore Ray-Ban eyewear.
• QUALITY AND FUNCTIONALITY: Ray-Ban has introduced full UV protection and has experienced first mirrored lenses. The absolute quality of the frames and lenses is universally recognized.

Oakley goggles: you will never see snow the same way again!

Winter is approaching, skiers and snowboarders are looking for new proposals for the upcoming season. 

Oakley is always the right choice for those who want both performance and technologies, whose combination provides fun and safety.

The biggest problem for skiers and snowboarders is the “flat light effect", which reduces the contrast and removes safety during the downhill. 

The Top 5 Geometric frames for 2015

Unique, daring and futuristic, geometric shaped sunglasses are a great way to show off your personal style and never go unnoticed. Bold shapes and thick volumes give these models a contemporary personality with a lovely retro twist.

They are usually proposed in a wide, vibrant colour palette and come with tone-on-tone mirrored lenses.

Choose them if you have an oval or round face and especially if you have short hair. Their strong personality cannot be hidden.

The Top 5 cat-eye frames for 2015

Cat Eye glasses reached their peak popularity when Audrey Hepburn wore a pair in 'Breakfast at Tiffany's'. The Cat Eye is an amazing statement piece that can complete any outfit to give it a edgy, vintage look. Very popular among celebs, it will also give a touch of mystery to your style!

Cat-eye smooth lines will compliment high cheekbones and draw the eye up and away from a prominent jaw. Their upswept tips and almond-shaped lenses look great on oval, square or heart-shaped faces. jaw. Their upswept tips and almond-shaped lenses look great on oval, square or heart-shaped faces.

We have listed the ones that dominated this summer and which are sure to be chosen even for the coolest season.

The Top 5 Wayfarers for 2015

It is almost “back-to-school” time and the scenes are ready for the cat-walk of the wayfarers! The original college favourite - the Wayfarer has become the most sought-after frame style year after year offering a cool and edgy look for every season.

The Wayfarer adds instant attitude to any ensemble and it’s never outdated. It is a true eyewear icon and although it has been around since the 50’s, its versatile style is totally timeless.

Of course in time the classic wayfarer style, as proposed by its inventor Ray-Ban (Ray-Ban ORIGINAL WAYFARER RB 2140 and Ray-Ban NEW WAYFARER RB 2132) has been revisited and given new, original shapes and profiles.