"Forever Ray-Ban" is the mission of the brand, keeping its identity strong during the years. Ray-Ban has a strategy based on a core of values surrounded by a continuous innovation. In fact, the brand, despite its modernization, remains faithful to its original spirit.
Ray-Ban philosophy can be easily focused:
- HISTORICAL PAST: Ray-ban has made eyewear an object mass. Pop culture protagonists of 20th century have worn and loved Ray-ban.
- TIMELESS: Ray-Ban was, is and will always be fashionable. The simplicity and essential style of some models made them design icons.
- AUTHENTICITY: Ray-Ban has only dealt with eyewear, remaining faithful to its spirit over the years. Ray-ban has created models and shapes which other brands could only copy.
- ICONOCLASTIC COOL: free and rebel spirits have always loved Ray-Ban, because they have always felt a strong affinity between their personality and the one of the brand.
- BOLDNESS: courage is in the DNA of the brand. Riders, bikers and rockers, with their fearless spirit, all wore Ray-Ban eyewear.
- QUALITY AND FUNCTIONALITY: Ray-Ban has introduced full UV protection and has experienced first mirrored lenses. The absolute quality of the frames and lenses is universally recognized.
Round Metal RB 3447 are timeless round sunglasses feature a retro look first worn by legendary musicians and inspired by the counter-culture of the 1960's. They are not only iconic, but add boldness to your look with dark lenses and a slim frame. The Round Metal's lightweight frame, curved brow bar and adjustable nose pads give these sunglasses ultimate comfort alongside pristine fashion.
RAY-BAN ROUND METAL RB 3447
The foldable version ROUND RB 3532 FOLDING, also available as eyeglasses RX 3532V FOLDING, is a masterpiece with extreme eye for detail with the perfectly engineered, rigorously tested folding system. Consisting of no less than six concealed hinges on the bridge.
The front is enriched with retro plastic circles around the lenses. Round Folding sunglasses can be easily stored in your pockets to be carried in everyday life occasion, yet obviously you want to showcase this precious piece! In addition to the classic and gradient lenses, the Round Metal is now available with striking silver, copper and yellow flash lenses, to ensure you never go unnoticed.
RAY-BAN ROUND RB 3532 FOLDING
RAY-BAN ROUND RX 3532V FOLDING
RAY-BAN ROUND RB 4242
ROUND RB 4237 is the version in full acetate, for people who like a casual outfit, without renouncing the Ray-ban style.
RAY-BAN ROUND RB 4237
For those who like a sober look and want a vintage spirit, ROUND RX 7069 is the right choice to express one's self. Simple and polished lines make it the perfect choice in everyday life.
RAY-BAN ROUND RX 7069
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