Otticanet: Persol: legend and future in the new eyewear 2015/2016 collection

Persol is a brand which combines the culture of excellence to the best manufacturing methods.

The result is a perfect mix between beauty and technology. Colours and exclusive fancies come from the craftsman tradition. On the base of this tradition, Persol frames become more than just sunglasses, they are masterpieces.

In time Persol has turned into a major international reality. Persol thus became one the most important brand names on the worldwide eyewear scene while maintaining its roots and its loyalty to tradition and quality.

In 1917 in Turin, Giuseppe Ratti began an adventure destined to lead to an international success. Indeed, he began to make technically advanced glasses, designed to satisfy the demands of pilots and sports drivers who required comfort, protection and optimum vision.

The intuition and the determination to create truly revolutionary sunglasses in terms of quality and comfort, led to the creation of the Persol trademark (Persol from “per il sole” meaning “for the sun”, highlighting their function of protection against the sun’s rays).

The novelty of its design made a very successful pair of glasses, copied over the years by many competitors, and in 1961 it entered into legend when Marcello Mastroianni wore the model Persol PO 0649 in the movie “Divorce Italian Style”.

PERSOL PO 0649

Over time Persol has steadily paid attention to the technological innovation and care for its products. Nowadays the current collections are a celebration of timeless designs and appreciate the re-edition of emblematic styles.

Persol Cellor Series PO 3132S Folding was created in the 1950s, featured for years in the brand’s collections, constantly reinvented while always maintaining its original look.

More than sixty years after its design, Persol evolves this model and creates a new icon of compact style characterized by the Persol folding system. This pioneer of authentic style and quality is available also in the optical version with Persol Cellor Series PO 3132V Folding.

PERSOL CELLOR SERIES PO 3132S FOLDING

PERSOL CELLOR SERIES PO 3132V FOLDING

The future blends wonderfully to the past with Persol Reflex Edition PO 3124S and Persol Reflex Edition PO 3075S Folding contemporary styles that offer the most innovative technical solutions together with Persol unique touch.

PERSOL REFLEX EDITION PO 3124S

PERSOL REFLEX EDITION PO 3075S FOLDING

The essence and the soul of the brand as well as the tradition and the technological innovation are all enclosed in the sun and optical styles Persol Typewriter Edition PO 3129S and Persol Typewriter PO 3126V.