Hype: eco-friendly sunglasses

Hype Glass has been on the business of eyewear since 1940. The brand’s philosophy is to work hard, with devotion and passion.

The word Hype wants to focus on the aim of the company, which is to exaggerate. And Hype sunglasses are exaggerate, indeed: they put together high quality materials, chromatic combos and a mix of contemporary and vintage style. Cheerful, lively and up-to-date, Hype sunglasses are ethic and eco-friendly, all characterized by a strong artistic streak.

Venice 71st Venice International Film Festival - starring Persol sunglasses

Cinema has always been in Persol's DNA.

Since the 1960s, Persol models have featured several times in some of the main Italian and International productions and have been the personal choice of many unforgettable artists and celebrities. The ten-year partnership with the Venice Film Festival keeps on championing Persol's commitment to the world of creativity, exclusive and refined art and culture, values that have always inspired the development of the brand's collections.

DiorSoReal sunglasses: a glimpse into the future

The "must have" of this season is the Dior SoReal. 

The most fashionable celebrities have not hesitated to wear this classic and chic accessory, available in black, havana and silver mirror. They are suitable for any type of occasion, for both casual and sophisticated outfits.

The best sunglasses in movie history

There's no easier way to make a movie character seem cool than to have him sport a stylish pair of shades.

And who of us has not wanted a pair of his/hers favourite actor’s sunglasses?

The best sunglasses ever put on films are more than simply nice accessories, thrown on without consideration, THEY ARE LEGEND.

Forget about the fact that they protect your skin and eyes—sunglasses hide your true expressions and conceal your real feelings. They project aloofness, detachment, mystery, glamour.

Giorgio Armani S/S 2014 men’s collection: prêt-à-porter elegance

Summer is the great opportunity to shine on, living high and finally enjoy what we were all waiting for: a bright sun and an empty sky.

This season wakes up the willing to dare and appear among all the others, during a sunset on a beach or resting on a bench, reading a good book.

For all the men who wants to be always at the top, we are about to introduce you the new Giorgio Armani S/S 2014 collection.

Sunglasses Fendi: Iridia collection

For Spring/Summer 2014 Fendi presents Iridia, the new collection of sunglasses with a strong and sophisticated nature, dedicated to contemporary and sensual woman.

A perfect harmony of retro-futuristic design and an irresistibly feminine charm: the new proposals embody the aesthetic codes of the brand.

Creativity, design and workmanship of impeccable quality celebrate the sophistication and timeless elegance of the Maison.

Pastels and metals: the sunglasses trend of the summer

This season designers are mixing things up, new materials are blended with classic ones, 
new colours and treatments on evergreen styles. In this article we are suggesting you to 
have a look at one of the coolest combinations which is the one of soft and hard. The hard 
aspect of the metal meets the softness of pastel colours giving us a pair of sunglasses 
suitable in most occasions. 

Many brands have presented this combination opposites and here are some of the most 
interesting ones.