Monday, April 28, 2014

Vogue Flora spring/summer collection 2014


The new Flora collection from Vogue Eyewear for spring/summer 2014 captures all the allure of spring with vivid colours, raised motifs and multi-coloured floral patterns. 



Blossoming nature and the latest runway looks provide new inspiration for a collection brimming with vibrant, intense colours – from sparkling Blue and enigmatic Radiant Orchid to surprising Emerald Green – in a pure explosion of springtime. The arms of the sunglasses and opticals are blooming with joyful, rainbow-coloured patterns.

Wednesday, April 23, 2014

Ray-Ban Icons - Wayfarer sunglasses: A new contemporary appeal with unusual materials

Ray-Ban Original Wayfarer Classics are the most recognizable style in the history of sunglasses. Since it’s initial design in 1952, Wayfarer Classics gained popularity among celebrities, musicians, artists and those with an impeccable fashion sense. 



Ray-Ban has revamped its iconic designs to include unusual materials, and is set to relaunch them in a world-wide campaign highlighting the “substance”: Never Hide What You’re Made Of.

Friday, April 18, 2014

Liu Jo is here!


Liu Jo, among the most dynamic and succesful brands on the Italian and global market, today presents its first eyewear collection, dedicated to a very feminine and elegant woman. Lui Jo’s style is always refined, glamorous, and open to individual interpretation. Purely feminine and seductive, Liu Jo is a lifestyle brand with an eye on the future while remaining true to its roots.



All the details that have led the brand to its success will be found on each and every single frame.

Monday, April 14, 2014

Neon sunglasses 2014: Protection, Quality, Style


Neon is a young brand with the mission to radically innovate the winter-sports production and market. Founded in 2010, concieved as an entirely Made in Italy production by a group of passionate young professionals, the brand has been built upon the skills acquired by them in terms of know-how and know-what related to the production of ski googles, helmets and sunglasses.



They understood that the market was saturated by new products but nevertheless they clearly noticed the gap between what they would really want for customers and what the market has to offer.

Friday, April 11, 2014

Bottega Veneta introduces spring/summer 2014 sunglasses and eyeglasses


Starting the new season with modern elegance, Bottega Veneta introduces the latest addition to the brand’s eyewear collection B.V. 269/S.



Meticulously crafted from the finest quality materials, these distinctly feminine sunglasses are a reflection of the excellence that characterizes the Bottega Veneta brand, uniquely combining superior functionality with timeless design.

Monday, April 7, 2014

Claudia Schiffer by Rodenstock: eyewear suitable for a top model


German top model Claudia Schiffer has teamed up with Rodenstock this season to create a unique eyewear collection. Designer Claudia Schiffer took her inspiration from the sixties and seventies combined with her understated and modern yet timeless personal style.



The Claudia Schiffer collection by Rodenstock contains eight sunglasses and nine eyeglasses with refreshed vintage shapes and modern colours.

Friday, April 4, 2014

Dolce & Gabbana eyewear: Mosaico collection


Italian fashion house Dolce & Gabbana unveiled a new collection of sunglasses: the Mosaico Collection.

Dolce & Gabbana honours once more the traditions of Italian craftsmanship and for the first time apply the art of micro mosaic to its eyewear. The roots of the process lie in ancient Rome.



The micro mosaic, created exclusively for the Dolce & Gabbana eyewear collection, involves masterly expertise in the spinning of Murano glass, resulting in micro tiles that are then delicately and accurately laid by hand by skilled craftsmen, a technique that constitutes the very foundation of their mosaic craft.