The Italian Rugby team wears Italia Independent, a special edition to celebrate the Italian National team’s successes

Italia Independent presents itself on the field with the National Italian Rugby team, a sport that defends important values such as loyalty, respect towards the rules and towards one's competitors.

Having become one of the nation’s emblems, the National rugby team has entered the heart of the Italians. A new, rising reality that wants to make the difference, just like the young brand Italia Independent. 

Céline 2013/2014 Collection: eyewear is feminine!

The new Céline 2013/2014 collection is made of lightened frames to ensure comfort and style to its audience.

The brand’s style is as always minimal touched by a “twist” with details that are there to highlight and give a daring and seductive spirit to eyewear.

The models are unconventional, characterized by bold frames (although they have now been lightened in comparison to the past), well-defined lines and sharply cut edges while the brand’s logo is almost invisible.

The woman of Céline proudly carries the brand’s philosophy with her confident spirit. Any career ambition merges with her most docile character, the one of a mother dedicated to her family and household.

Persol 9649: the evolution of an icon

Writing a new chapter in the Persol legacy, the legendary Persol 0649 dares to evolve. Handmade in Italy since 1957, the Persol 0649 has become an icon of eyewear thanks to its distinctive design.

Today, the future meets the legend. While retaining its distinctive shape, it discloses thinner and lighter profiles. Daring, unexpected, yet distinctly 0649. The new 9649 is a full range, it comes in both a sun and first-ever optical version.

SPY Happy Lens

Spy is a lifestyle brand for athletes and everyday people. In the last season they have invented the Spy Happy Lens, which makes us, as the name says, happier.

There are light bulb and window companies that have just released products based on the science of light therapy, but SPY is the first eyewear brand to bring this science and tecnology to sunglasses.

Salice ski goggles collection winter 2013/2014

Salice occhiali has been designing and producing goggles and sunglasses since 1919. The products are unique and top quality at a reasonable price. Salice goggles come in many different shapes and the possibility to choose the lenses that better suit your needs. 

All lenses are antifog and UV400: they stop ultraviolet radiation to protect you eyes.

Salice presents goggles for every wintersport: ski, snowboard, free-style and cross country skiing. Let’s have a look at some of the styles presented this year.

Eyewear for every facial shape

If you’re looking for a new pair of sunglasses here’s a handy guide for your perfect pair of shades.

AVIATOR

Though Aviators are one of the oldest designs, they are still very much in fashion, one of the most iconic sunglasses of all time. Aviators are considered as cool fashion accessories.

And with a design concieved for the cockpit, you will most certainly enjoy the view. One thing is certain: "pilots" will never go out of fashion.

Shimmer and shine with Valentino Rockstud Rouge and Noir sunglasses

The latest Valentino ads show fashion photographer Terry Richardson’s tattooed forearms with the Rockstud Rouge and Rockstud Noir sunglasses in his hands.

This is the first time Valentino designers have collaborated with Richardson and they noted that the images conveyed the sensual yet elegant nature of the accessories, described as objects of desire.

Oakley ski goggles collection winter 2013/2014

Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. As the sponsor for the U.S Olympic team they continue this tradition. However, the Oakley Eyewear is perfect for anyone interested in sports and outdoor life. 

For the new winter season 2013/2014 Oakley has presented some really cool new ski goggles, some of them in collaboration with a few of the strongest athletes out there. 

Dolce & Gabbana sunglasses: Golden Leaves collection

Dolce & Gabbana are proud to present their latest eyewear collection, named Gold Leaf. The maison has always been laced with luxurious features and innovative designs and this floral style is astonishing.

The Golden Leaves sunglasses collection is inpired by glittering trimmings and lavish brocades of Sicilian tradition.

Prada Ornate: jewel glasses with an innovative spirit, curiosity and a strong artisan tradition

Prada has always been introducing new trends, products and technology. This time, the Italian fashion house brings you the Prada Ornate glasses collection, inspired by its Jewels Collection. 

The new glasses have iconic rounded curl temples, which are adorned by hand with Austrian crystals. You’ll see elegant décors enriching these frames. Prada used high level craftsmanship and hand applied crystals and the rich décor being made from micro-casting technology.

Spy ski goggles collection winter 2013/2014

The brand Spy was born in the early ’90 by a group of athletes and designers who wanted to change the perception of sporty eyewear and goggles.

For winter 2013/2014 Spy has worked together with some of the best winter-sport athletes out there like Louie Vito, Will Lavigne, Danny Larsen and Wiley Miller.

Spy’s snow goggles present a range of special tecnology such as the “Flight Strap” which utilizes a Velcro system to prevent slippage and eliminates the need for readjustment.  The silicone ribbing inside the strip keeps your goggles in place and the anti-fog lenses will keep your visibility sharp in every weather condition.

Tommy Hilfiger fall/winter 2013/2014 eyewear collection

Tommy Hilfiger is pleased to introduce the fall/winter 2013/2014 eyewear collection. The new models feature classic designs, reinterpreted with a retro flair, with shapes that reflect the Tommy Hilfiger brand’s classic American cool style.

MotoGP 2013: starring Oakley sunglasses

The MotoGP World Championship 2013 ended with the epic victory of Marc Marquez, who made his first appearance in the premier class and has beaten more famous and experienced motorcycle road racers as Jorge Lorenzo, Valentino Rossi and Daniel Pedrosa.

The achievement of the Spanish motorcyclist is the result of talent, sense, awareness of his own means, humility, team spirit and sacrifice, desire to challenge his own limits, beyond all reasons, despite of the forecasts of the early season.

Dior catwalk sunglasses: Dior Audacieuse

If you have seen the Christian Dior fall/winter 2013/2014 runway show, you must have spotted the very impressive Christian Dior sunglasses! In fact, the brand flourishes under the direction of the designer Raf Simons, who actually borrowed interesting fashion details from the past and breathed a new life into them.

There was just one pair of sunglasses featured during Christian Dior fall/winter 2013/2014 runway show – but its exceptional design is worth dozens of conventional shades.

Serengeti sunglasses collection: World’s finest driving sunglass

Serengeti eyewear was first launched in 1983 in the U.S and has during the years confirmed themselves as one of the best sunglasses’ brands in the world. Inspired by the art of driving their sunglasses are the optimum choice if you spend many hours on the road.

 

Michael Kors sunglasses collection fall/winter 2013/2014: glam and casual details

The brand Michael Kors was born 1981 in New York. Since that year the brand has spread its presence all over the world; the glam and casual style which characterizes its nature is present both in clothing and accessories.

The new Michael Kors sunglasses collection fall/winter 2013/2014 is inspired by the accessories of the runway, mainly by the bags collection. The lines are sophisticated and modern, with important elements which go back to the fashion of the past years.

Gucci eyewear autumn/winter: retro inpirations with contemporary touches and the Web Ribbon collection

For Autumn/Winter 2013/2014 Gucci eyewear captures the cold yet sensual beauty of the unequivocally feminine woman. 

The refined charm of the new Gucci GG 4249/S sunglasses is featured by retro inspirations with contemporary touches and volumes with pure, clean lines. 

The silhouette shows innovative details and materials of smooth, highly polished metal and mirror flash lenses. 

Marc Jacobs, the designer and his Fall/Winter eyewear collection: chic, simple and sexy

“I don’t know what’s modern. I don’t think clothes are modern: I don’t think any piece of clothing however it’s made it’s modern. I think you love fashion if it says something to you or its something you want to wear, but I couldn’t care less if it is modern or not.” This is what Marc Jacobs said after his runaway show in New York during the latest fashion week.

If you know one name in fashion, it's Marc Jacobs. Over the years, Marc Jacobs' personal style has evolved and changed. He has been defined a fashion alchemist, because of his capacity to change completely style from one collection to another. He is now a style icon in his own right.  

Fold your style - Folding sunglasses from Ray-Ban, Prada, Carrera and more

It has never been easier to take your style anywhere you go. This is the new tendency: to propose those popular, stylish models in a version that can be carried anywhere, either in your bag if you are a woman or easily in your pocket if you are a man.

Ray-Bans are a master in this and they will follow you anywhere. Never leave behind your Aviator RB 3479, or your Wayfarer RB 4105 or the latest Clubmaster RB 2176, all folding and kept in a very handy little case.

Gucci Eyewear and liquid wood

Gucci renews its commitment to environmental responsibility presenting a new version of sunglasses made from Liquid Wood, a bio-based and eco-friendly material that represents an alternative to the plastic usually used in the production of eyewear. 

Liquid Wood is originally made from bio-based materials: wood fibre from sustainably managed forests, lignin from the paper manufacturing process and natural waxes.

Ski goggles 2013/2014 collection: let the winter begin!

Winter is approaching and winter sports lovers are excited for the upcoming season. Do not get caught unprepared and choose the ski google which perfectly satisfies your taste and needs.

The mountain is accessible to all and Otticanet offers a variety of brands, so you can choose the ski goggle which most reflects you and satifies your requests.

The new Ray-Ban Wayfarer Urban Camouflage

Even for Fall-Winter 2013/2014 Ray-Ban launched a new special edition of the legendary Wayfarer, a timeless icon which is always able to renovate.

In fact, still maintaining its authentic and unmistakable character, Wayfarer is being transformed.

The new Ray-Ban Wayfarer Urban Camouflage is here to turn any logic upside down: although Camouflage has been synonymous of disguising, forget about it!!! With your new Wayfarer Urban Camouflage you will not go unnoticed. 

Versace Icon Stones Collection

Celebrating their heritage of glamour and luxury Versace presents their new eyewear collection Icon Stones. An up-to-date look with minimal silhuettes but maximum attention to detail.  

Unforgettable icons rivisited and inspired by Versace’s jewelry collection with a mix of absolute femininity and provocative contrasts like the three Medusas covered in crystals and found on the arms for a really cool and rock look. 

The styles come in an exclusive tubular pouch designed for the occation. It is in black leather and the Medusa logo-closure in gold.  This makes them the perfect gift idea. 

The campaign for the Versace Icon Stone collection was shot by Mert Alas and Marcus Piggot and stars top model Kate Moss.

Miu Miu addiction: the wonderful success of Miu Miu sunglasses

The latest Miu Miu collections have been so cool, so quirky, so unique, that their success just exploded.

Beautiful campaigns, great popularity among celebs and many new models that you could just not miss.

Actually, it is impossibile not to find a model that will suit you. You just have to put a model on, and you will feel so cool and stylish.

  

The most 2013 popular models have been the Miu Miu - SMU10N and the Miu Miu - SMU13N. Many celebs showed them off in many occasions and they have become a must-have.

Paris Fashion Week: the prettiest sunglasses worn by celebs

Paris Fashion Week has officially ended and we can end our trip between the world’s fashion weeks too: also in Paris, style is the star!

Let’s have a look to the prettiest sunglasses worn by celebs. 

Olivia Palermo is known for her impeccable style and she looks effortlessly chic in every outfit at the Paris Fashion Week.

The gorgeous American blogger ad socialite sat front row at the Christian Dior Spring 2014 fashion show. 

Oakley signatures: sunglasses for athletes

Oakley is definitely the most favourite brand of many athletes. Some are also official testimonials and have signed the most popular models, such as the Frogskin, the Holbrook and the Dispatch. Many snow goggles carry signatures, too.

Drawing on designs inspired by artists, charities, sports and the athletes who play them, Oakley Men’s Special Edition sunglasses and goggles combine the world's finest optics with some of Oakley's favorite causes. Oakley Men’s Special Edition sunglasses help you wear your heart on your face.

Special edition sunglasses for Moschino’s 30th birthday

Moschino is celebrating its 30th birthday this year with the release of a special edition, model Moschino MO674 in the colour 04 black, produced and distributed by Allison.

Already available in the colours Havana, Red and plain Black, it has a cat-eyed shape which has become one of the brand’s iconic motifs. The black frame is adorned with golden studs placed all over the front part and the inscription “30th anniversary special edition”, packed in the special case and box that comes with it, revealing in advance the product’s stylish profile.

Juicy Couture eyewear collection 2013: wild for Juicy!

Juicy Couture, a Californian brand, that's very famous in the U.S. and its popularity is steadily growing in our country too. It only presents a female collection, where the woman is the centre of everything: her femininity is simple, sweet and casual, but intense.

The sunglasses and optical collections are a mix of classic shapes enriched by the unmistakable Juicy details, which offers a free, sparkling and eye-catching style.

Milan Fashion Week: top position for Ray-Ban, Miu Miu and Céline sunglasses

After New York and London, the fashion week finally arrived in Italy! And we didn’t waste time: discover with us the best sunglasses shown off by famous fashion bloggers and fashion experts during the Milan Fashion week.

This time we are not on the runways, but we are all hot about Milan street style.

One of the most popular fashion bloggers, Chiara Ferragni always stands out: she went for a rock oufit with fashion black military boots and black leather bag matching with a green leather jacket and the green-black sunglasses Ray-ban WAYFARER FOLDING RB 4105.

Carrera by Jimmy Choo: rock-chic sunglasses

The collaboration between Carrera and Jimmy Choo creates a new collection of sunglasses that combines the experience of the Italian eyewear with the glam-chic style of the American brand, resulting in a collection of cool, rock chic eyewear.

Carrera’s latest best-seller, the Carrera 6000, with its unique shaped temples and timeless silhouette is dressed by Jimmy Choo in five colours, made possible by manufacturing techniques of Optyl, a high-performance material which is ultra-lightweight, strong and hypoallergenic. A thin silk sheet inserted inside the frame enhances the premium effect of the new sunglasses, boosted by the finish of the metal logo on the temple.

London fashion week – the best sunglasses for your runway look

Last week Fashion week was held in London. We were going to continue our journey through the shaded eyes of fashion bloggers and celebrities in front row but as you all know the weather in London can be all so instable. So instead of showing off their sunnies the stars flashed their brand new umbrellas and wellies. 

So we mixed up things a bit this week and in this post we will check out the most rappresentative styles from the London runways this year proponing a sunglasses style to go with it. 

Stella McCartney for Adidas

The collection for year is inspired by the urban fitness movement and offers fabulous gym and chill-out clothes with daring prints and neon-colours. What better suits as an accessories to this collection if not a superfunky electric-blue pair of sunglasses from the Adidas collection. The Adidas Jonbee AH34 has got a blue frame and white temples combined with grey mirrored lenses for that extra touch of coolness. 

Opulence and majesty in the Dolce & Gabbana Filigrana Eyewear collection

Opulent, regal, eccentric, elegant, amazing: in five adjectives you can define the essence of the new fall/winter collection from Dolce & Gabbana. 

Always tied to the colors and culture of Sicily, this time the two designers have been inspired by the Byzantine mosaics of the beautiful cathedral of Monreale.

A visionary and baroque collection: you can love it madly, or may leave the question of excess, but it will surely surprise and enchant.

Bloggers and sunglasses at New York fashion week: style rules

From the 5th to 12th of September the Fashion Week took place in New York at Lincoln Center's Damrosch Park.

Directly from the catwalks in the Big Apple, it is easy to find the first ideas and inspirations for the must-have accessories of the new spring/summer collection.

The most famous fashion bloggers were on the front line at this important event.

Let’s have a look at the sunglasses they wore for the occasion…

Prada, Miu Miu and Persol sunglasses at the 70th Venice Film Festival

The 70th Venice Film Festival ended a few days ago. Let’s have a look at the sunglasses chosen by the stars!

Scarlett Johansson, the wonderful American actress, had everyone’s attention at the festival: she arrived on the red carpet in a gorgeous off-the-shoulder black gown by Versace with a precious diamond Bvlgari necklace and hand in hand with her French boyfriend Romain Dauriac.

Back to school with your new optical frames

Summer is almost over...time to go back to school, to the office and start the new season, why not in the most playful, joyful and colourful way?

This is the time when new ophthalmic frames come on stage, each brand presents the new releases which will accompany us for the 2013/2014 cold season.

Hurry up, be the first to impress your classmates, your colleagues, your friends! We have listed the most representative models, those that we are sure will be the NUMBER ONES, or those models that have been top of the pops for long.

Niki Lauda and the movie Rush starring Carrera sunglasses

September 2: the film’s preview in London; September 19: at the movies in Italy.

We are talking about Rush, Ron Howard’s latest creation dedicated to Formula 1 racing.

Starring the models produced by Safilo: Carrera 80, Carrera Speedway and Carrera 16. 

The film is set in the Seventies and it will bring on the big screen the great rivalry between the Austrian pilot Niki Lauda and the British James Hunt.

Prada eyewear collection: Deluxe Poeme edition

Prada has always been a point of reference in the world of fashion and it often creates beauty standards to follow. The brand has a strong tradition of craftsmanship combined with an innovative spirit, which always looks at the future.

The eyewear collection spring / summer 2013 combines simplicity and class, essential lines with high-quality materials. The result is a woman who does not go unnoticed, with a strong personality, but extremely feminine.

The main theme of the season is the stylized flower in white and black to create a strong contrast with the neatness of the shapes. The floral motif has japanese inspiration and the whole collection recalls the style of the Geisha, a symbol of sober but strong femininity. 

Tod’s eyewear 2013: leather sunglasses

Tod’s is an Italian brand specialized in leather goods. But apparently leather is not only a great material for shoes and bags. In fact the brand’s designers skillfully apply their expertise when embellishing sunglasses. 

Tod’s has created so many great accessories for spring and summer such as sunglasses.

This season’s Tod’s sunglasses for men feature leather braid temples which add a modern touch to the classy aviator shape with a double bridge, being in tune with the accessories of the season and well represented in this’ year campaign, where men flaunt new Tod’s creations against chic interiors.

Odd shapes: Miu Miu, Fendi, Tom Ford and Swarovski suggestions for a multifaceted look.

Odd-shaped glasses are a big hit this season. 

Miu Miu, Tom Ford, Fendi and Swarovski offer multifaceted glasses in different bright colors. They are interesting, a bit futuristic and definitely eye-catching.

They show some really cool shades that come in unconventional shapes and feature interesting frame design. 

Gucci sunglasses: James Franco and Black Bamboo

Summer is coming to an end and the major fashion houses are already launching their ad-campaigns for Fall/Winter 2013. 

Gucci has teamed up with famous actor, writer and director James Franco to represent the Gucci Black Bamboo campaign. James Franco was shot in a red vintage car by famous photographers Mert Alas and Marcus Piggott. He’s wearing the the all new Black Bamboo style which is a refined evolution of the classic Bamboo version launched for Spring/Summer 2013.

Optical frames, essential accessories for 2013's Fall

The optical frames are a necessary accessory for the upcoming Fall-Winter Season.

But they aren’t simply optical frames: they are “nerd-sunglasses”, characterized by thick acetate frames in dark colours.

We know that until a short time ago who wore eyeglasses was mocked. Now thick and big eyeglasses frames have become a cool accessory and a must-have for all fashionistas.

Squared, cat-eye, round and rectangular: there are frames for everybody. The most important feature is the size: they have to be XXL, otherwhise they won't be trendy!

Bottega Veneta: woven effect

Bottega Veneta Spring/Summer 2013, a new sunglasses collection with characteristic and peculiar frames. The Italian maison proposes the same iconic woven motif  that has been on its knot-cluth bags on the temples.

The frames have a very linear and sober design. Intriguing and sensual they recall the models of great celebrities.

Jimmy Choo Flash sunglasses: Nicole Kidman is the star for Autumn/Winter 2013

The famous Australian actress Nicole Kidman, winner of an Academy Award®, is the seductive protagonist of the new Jimmy Choo Autumn/Winter 2013 sunglasses campaign.

The exclusive sunglasses shooted for the campaign feature sparkling Swarovski crystal detailing and draw inspiration from Jimmy Choo’s latest fragrance, Flash. They capture that moment of mystery and sensuality every woman feels whilst going out for a special occasion.

Persol eyewear: a vintage celebration

Persol is one of the most appreciated and famous brands to make high-quality sunglasses. The word Persol itself comes from the italian “per-il-sole”, meaning “for the sun” a word that encloses what these sunglasses are all about. Hand made frames and crystal lenses, Persol has maintained its roots and loyalty to tradition and quality.

The new collection has made us appreciate and admire the brand even more.

The main theme is VINTAGE, and Persol has created three different stories, each inspired by one of the particular colours that Persol has used ever since its birth:

Spektre sunglasses: fashion bloggers’ and journalists’ most wanted!

The eyes are the mirror of the soul and wearing a mirrored lens does not mean hiding, but it is a way to allow the world to be reflected in us.

Mirrored lenses are a must-have for the summer 2013 and the fashion bloggers are literally crazy for this trend.

The sunglasses from Spektre are new, exclusive and extremly glam for those who do not want to go unnoticed, while maintaining a simple design and a cool look. 

Carrera sunglasses 2013: you race or you don't

If you want to spend your summer moving, travelling, doing lots of sports and achieving new ambitious goal you are the potential fan of Carrera new campaign!

Rédélé sunglasses: the sweet colours of life

One of the new brands on Otticanet this season is the Italian Rédélé which presents a joyful collection perfect for summer. 

  

The brand was founded in order to present a product outside the box, something new, young and fresh for a market that continues to evolve. Just have a look at the packaging that is very different from what we are used to; jam jars and milkshake tumblers, that are also biosustainable, so inventive!

Life through a mirror: the most glamorous sunglasses have mirrored lenses. Ray Ban, Oakley and Carrera suggestions.

Mirror, mirror on the wall, who is the fairest of them all? Though sunglasses of all styles are fair, mirrored sunglasses are fashion's fairest right now!

Mirrored sunglasses are the latest trend, an accessory that enables to hide behind the lenses: no one can see what we are looking at. Entangling, isn’t it?

We have noticed this new eyewear trend on the runways this spring: we have spotted specs with shiny, reflective surfaces just about everywhere.

It is not just a matter of style, but these glasses do protect more from the strong light.

Chloé sunglasses: back to the Fifties

In the year 1952 Gaby Aghion, an Egyptian-born Parisienne, founded the brand Chloé. Her creations were totally in countertrend with the formal style of the ‘50s and thanks to their soft forms, her style was named “luxury prêt-à-porter. 

After more than 60 years from when Gaby Aghion founded it, the brand Chloé keeps alive its romantic and ultra-feminine style.

Ralph Lauren sunglasses: the Argentina collection

“For Spring 2013, I was inspired by a vibrant bohemian spirit, the artistry of things made by hand and personal style that is as rich as it is romantic” - Ralph Lauren.

For the spring/summer 2013 sunglasses collection Lauren and his team looked to Spain and South America: the looks are inspired by southwest scenery, the Spanish rose, corrida and the bohemian style of Spanish artists.

This is why the pieces of Ralph Lauren eyewear collection for spring / summer 2013 features elegant shapes and muted colors: beige, tortoise, black and brown.