Wednesday, November 25, 2015

Passion and style with Dita's F/W 2015/2016 eyewear collection

Started in 1995, the story of DITA Eyewear is really the story of life long friendship, Jeff Solorio and John Juniper are the driving forces behind Dita's celebrated designs. DITA sunglasses are an expression of beauty, smart design and understated elegance. Dita's designs distinguish themselves with quality, look and fit. All Dita frames are hand made in Japan and use only the highest quality materials: titanium, 18k gold, white gold and the finest Japanese acetates.




Creating a single DITA frame can take as many as 320 separate production-steps and over 8 months. The manufacturing process balances traditional and modern production techniques and technologies carefully selected at each stage to generate the best result.
A perfect example of DITA’s uncompromising production philosophy is the way in which the acetate frames are polished.
The acetate frames tumble slowly in genuine, hand-cut bamboo chips of varying shapes and sizes. In addition to the use of renewable resources, their traditional bamboo polishing process results in a deeper, richer, higher quality finish that you’ll immediately see and feel when you hold a DITA frame in your hands.

Wednesday, November 18, 2015

Stella McCartney: an eco-friendly and fashionable eyewear collection.



Stella McCartney’s Fall/Winter 2015/2016 eyewear collection is new and innovative. The distinctive elements of the brand are always there: simple and natural style together with modern femmininity. The environmental safeguard that Stella has used us to is always present with the use of raw and biological materials.

Wednesday, November 11, 2015

Valentino: memory and innovation for the F/W 2015/2016 eyewear collection

Valentino fashion house launches exclusive models of glasses, it gives a contemporary interpretation of luxury and seduction as well as precision and innovation.




The whole collection is ruled by a sense of preciousness and elegance with a modern twist.
Essential features that draw the glasses’ silhouette, geometric shapes and double bridges, sometimes thin or more elaborated temples. Soft lines that draw attention to the eyes, while metal inserts bring light on one’s face: memory and innovation are mixed in perfect harmony.

Wednesday, November 4, 2015

Vespa eyewear collection: be unconventional!

Vespa has established itself over time as an icon of Made in Italy, born after World War II and evolving up to today, becoming a global brand sold around the world and a key point in terms of aesthetical and technological innovation.




Vespa is everywhere: at the movies, in art and advertising, and why not? In the field of eyewear with a young, dynamic, colorful and trendy spirit.
The eyewear collection represents the heart of Vespa and it is addressed to a young and informal audience.