...dreaming of a Red New Year’s Eve

And then New Year’s Eve is upon us, with the cold, the snow, the Christmas tree...and the so-longed-for midnight toast! December is a precious month with its captivating atmosphere that leads us to the arrival of the new year.

The focus is on bejeweled-sunglasses, on accessorizes, on the colour that recalls the spirit of Christmas celebrations: red like the holly berries, like Santa Claus' outfit and like the warmth of the fireplace and its energy. Red in all its shades as omen of good fortune.

Linda Farrow sunglasses collection 2015/2016

Linda Farrow is a brand that offers what most eyewear companies can no longer offer: innovation in the purest sense of the word. 

The Linda Farrow brand was born in 1970, and soon became a favourite among international Jet Set and stylish Londoners. Linda Farrow began as a fashion designer and was one of the first to treat sunglasses as a real part of the collection. 

As a tireless experimenter, Farrow invented many of the shapes and styles that remain stylish today. 

Cazal Eyewear - A myth that gives inspiration!

"A designer eyewear line that pleases everybody is unlikely to inspire.

Good design must be thought-provoking."

These are the words of legendary eyewear designer Cari Zalloni who created the Cazal Eyewear brand in 1975. Cazal stands infact for CAri ZALloni. The real breakthrough came with the Eighties Hip-Hop scene where the extravagant Cazal sunglasses were adored by some of Hip-Hop’s most famous artists such as Run DMC and Rick Ross, the later even tattooed the brands logo on his face (!). Other Cazal lovers are Madonna, Lady Gaga, Brad Pitt, Usher and Jay Z.

Alexander McQueen and his revolutionary F/W 2015/2016 eyewear collection

Alexander McQueen is a luxury label inspired by London street style, vintage music scenes and theatrical costumes. Always at the cutting edge of fashion, collections by this internationally popular brand feature sharp tailoring, edgy accessories and have an overall, darkly romantic aesthetic. In modern and vintage shapes, Alexander McQueen sunglasses are luxurious and undeniably cool.

Alexander McQueen left school at the age of 16 and learned tailoring on Savile Row the traditional street in London's Mayfair district, famous for offering made-to-order men's suits, where he learned the technical construction of clothing.

McQueen decided to further his clothes-making career and he began working with theatrical costume designers. The dramatic style of the clothing he made there, would become the signature of his later independent design work.

Kuboraum sunglasses: find the mask for your personality

Kuboraum is one of our latest additions to the store and we are very proud to present them to you. Kuboraum are not just sunglasses, they are masks.

“Masks designed on the face of those who wear them, masks that highlight personality and emphasize character. The mask is synonymous with mockery, with game. The Kuboraum masks are synonymous with accentuation, protection and shelter. Kuboraum are like cubic rooms where we shelter ourselves, where we are free to live in our intimacy, where we live all our identities and look at the world through two lenses”.

Passion and style with Dita's F/W 2015/2016 eyewear collection

Started in 1995, the story of DITA Eyewear is really the story of life long friendship, Jeff Solorio and John Juniper are the driving forces behind Dita's celebrated designs. DITA sunglasses are an expression of beauty, smart design and understated elegance. Dita's designs distinguish themselves with quality, look and fit. All Dita frames are hand made in Japan and use only the highest quality materials: titanium, 18k gold, white gold and the finest Japanese acetates.

Creating a single DITA frame can take as many as 320 separate production-steps and over 8 months. The manufacturing process balances traditional and modern production techniques and technologies carefully selected at each stage to generate the best result.

A perfect example of DITA’s uncompromising production philosophy is the way in which the acetate frames are polished.

The acetate frames tumble slowly in genuine, hand-cut bamboo chips of varying shapes and sizes. In addition to the use of renewable resources, their traditional bamboo polishing process results in a deeper, richer, higher quality finish that you’ll immediately see and feel when you hold a DITA frame in your hands.

Stella McCartney: an eco-friendly and fashionable eyewear collection.

Stella McCartney’s Fall/Winter 2015/2016 eyewear collection is new and innovative. The distinctive elements of the brand are always there: simple and natural style together with modern femmininity. The environmental safeguard that Stella has used us to is always present with the use of raw and biological materials.

Valentino: memory and innovation for the F/W 2015/2016 eyewear collection

Valentino fashion house launches exclusive models of glasses, it gives a contemporary interpretation of luxury and seduction as well as precision and innovation.

The whole collection is ruled by a sense of preciousness and elegance with a modern twist.

Essential features that draw the glasses’ silhouette, geometric shapes and double bridges, sometimes thin or more elaborated temples. Soft lines that draw attention to the eyes, while metal inserts bring light on one’s face: memory and innovation are mixed in perfect harmony.

Vespa eyewear collection: be unconventional!

Vespa has established itself over time as an icon of Made in Italy, born after World War II and evolving up to today, becoming a global brand sold around the world and a key point in terms of aesthetical and technological innovation.

Vespa is everywhere: at the movies, in art and advertising, and why not? In the field of eyewear with a young, dynamic, colorful and trendy spirit.

The eyewear collection represents the heart of Vespa and it is addressed to a young and informal audience.

Smith Optics 2015/2016 - Are you ready for powder?

When you buy a goggle, it is very important to consider some important features that can bring down the choice of one product instead of another: material, shape, atmospheric conditions of use and compatibility with helmet or eyeglasses.

The collection of Smith Optics’ goggles  stands for functionality and style, combining an attractive design to a great performance for a cutting-edge product.

Novelty and style, for the Céline Fall/Winter 2015/2016 eyewear collection

For the current fall/winter 2015/2016 collection, the streamlined look, timeless colours are in perfect harmony with the inherent, elegant style of Céline’s designs.

Super creative collection with a very distinctive mood, Céline is a guarantee, season after season.

The Marc Jacobs Autumn/Winter 2015/2016 eyewear collection

For the upcoming cold 2015/2016 season Marc Jacobs wants to invest on important frames that will make people talk! Now more that ever we all seek for the perfect accessory and Marc Jacobs has the solution: evergreen models touched by magic. Refined models for the most posh ones and more fresh shapes for the younger or for who wants to stay young for ever!

Fossil eyewear: less is more!

Fossil is an American company, creatively rooted in authentic vintage and classic design. Fusing elements of vintage, mid-century modern design and contemporary fashion, Fossil is a distinctive lifestyle brand with a viewpoint all its own.

They make high-quality eyewear and accessories to preserve the best of the past while updating it for today. In fact, clean lines of the mid-century meet the modern looks of today, so the result is key items that represent the best of what they stand for: sunglasses, watches, bags and clothes that stay with you wherever you will go.

Ray-Ban round glasses: the return of a legend!

"Forever Ray-Ban" is the mission of the brand, keeping its identity strong during the years. Ray-Ban has a strategy based on a core of values surrounded by a continuous innovation. In fact, the brand, despite its modernization, remains faithful to its original spirit.

Ray-Ban philosophy can be easily focused:

• HISTORICAL PAST: Ray-ban has made eyewear an object mass. Pop culture protagonists of 20th century have worn and loved Ray-ban.
• TIMELESS: Ray-Ban was, is and will always be fashionable. The simplicity and essential style of some models made them design icons.
• AUTHENTICITY: Ray-Ban has only dealt with eyewear, remaining faithful to its spirit over the years. Ray-ban has created models and shapes which other brands could only copy.
• ICONOCLASTIC COOL: free and rebel spirits have always loved Ray-Ban, because they have always felt a strong affinity between their personality and the one of the brand.
• BOLDNESS: courage is in the DNA of the brand. Riders, bikers and rockers, with their fearless spirit, all wore Ray-Ban eyewear.
• QUALITY AND FUNCTIONALITY: Ray-Ban has introduced full UV protection and has experienced first mirrored lenses. The absolute quality of the frames and lenses is universally recognized.

Oakley goggles: you will never see snow the same way again!

Winter is approaching, skiers and snowboarders are looking for new proposals for the upcoming season. 

Oakley is always the right choice for those who want both performance and technologies, whose combination provides fun and safety.

The biggest problem for skiers and snowboarders is the “flat light effect", which reduces the contrast and removes safety during the downhill. 

The Top 5 Geometric frames for 2015

Unique, daring and futuristic, geometric shaped sunglasses are a great way to show off your personal style and never go unnoticed. Bold shapes and thick volumes give these models a contemporary personality with a lovely retro twist.

They are usually proposed in a wide, vibrant colour palette and come with tone-on-tone mirrored lenses.

Choose them if you have an oval or round face and especially if you have short hair. Their strong personality cannot be hidden.

The Top 5 cat-eye frames for 2015

Cat Eye glasses reached their peak popularity when Audrey Hepburn wore a pair in 'Breakfast at Tiffany's'. The Cat Eye is an amazing statement piece that can complete any outfit to give it a edgy, vintage look. Very popular among celebs, it will also give a touch of mystery to your style!

Cat-eye smooth lines will compliment high cheekbones and draw the eye up and away from a prominent jaw. Their upswept tips and almond-shaped lenses look great on oval, square or heart-shaped faces. jaw. Their upswept tips and almond-shaped lenses look great on oval, square or heart-shaped faces.

We have listed the ones that dominated this summer and which are sure to be chosen even for the coolest season.

The Top 5 Wayfarers for 2015

It is almost “back-to-school” time and the scenes are ready for the cat-walk of the wayfarers! The original college favourite - the Wayfarer has become the most sought-after frame style year after year offering a cool and edgy look for every season.

The Wayfarer adds instant attitude to any ensemble and it’s never outdated. It is a true eyewear icon and although it has been around since the 50’s, its versatile style is totally timeless.

Of course in time the classic wayfarer style, as proposed by its inventor Ray-Ban (Ray-Ban ORIGINAL WAYFARER RB 2140 and Ray-Ban NEW WAYFARER RB 2132) has been revisited and given new, original shapes and profiles.

The Top 5 Oversize fames for summer 2015

Oversized sunglasses are a mainstay on the fashion scene and they are a staple piece in many celebrity wardrobes. Their design originates from the 70’s, characterized by huge (usually round) lenses. They were initially designed for women, especially since they suit long hair styles but they are very popular among men as well.

They usually look even bigger when you wear them, perfect if you want to create a "statement” or just hide in when you're not wearing any makeup! 

The TOP 5 round frames for summer 2015

John Lennon started the craze, hippies would not do without them, Harry Potter star Daniel Radcliffe brought the trend back and Johnny Depp is never seen without a pair on the red carpet!

Round sunglasses are this season’s ultimate fashion statement. 

Not only do they flatter a range of face shapes but they have a classic and quirky attitude.

Perfect on square or heart-shaped and most of all on oblong faces, they will counteract one’s angular facial lines.

The TOP 5 aviator frames for summer 2015

Though Aviators are one of the oldest designs, they are still very much in fashion, one of the most iconic sunglasses of all times. Aviators are considered as cool fashion accessories.

And with a design conceived for the cockpit, you will most certainly enjoy the view. One thing is certain: "pilots" will never go out of fashion. 

They were asked by the US Army Air Corps to design sunglasses for pilots entering World War II for protection from sun glare, which was shown to cause headaches and altitude sickness. That was the start but then it can be said that they didn’t truly explode in pop culture until 1986 and for that, we have Top Gun to thank. Top Gun stars Tom Cruise and Val Kilmer as Air Force pilots who sport the frames during the movie. Since then aviators have been a staple of pop culture and fashion and are made by almost every brand imaginable.

Adidas eyewear for high performances!

Premium-quality sports eyewear protects the eyes and ensures first-class vision. For sports enthusiasts who seek for lightness, comfort and excellent vision we could not but think of Adidas eyewear. The brand really knows its business and it has always focused on the needs of each and every single professional athlete or just the one hidden inside of you!

Spektre sunglasses: fashion and street style together!

Spektre has been accompanying us since 2009, a new brand with lots of original ideas! Elegance and Street Style is the perfect mix behind all Spektre’s collections. 

Iconic shades that enhance the unconventional side of one’s personality, and chosen by fashionistas and bloggers as the latest must-have fashion accessory. A special attention has been spent on innovation, design, details, materials and colors bringing to the world of fashion a new proposal, one that is sure to impress.

Summer 2015: colour tendencies on sunglasses

Summer is always an explosion of senses, we all need to escape, to have fun and stay out all day long. Each summer has always had its in-fashion nuances and this year it is the turn of fresh and “fluffy” tones, warm and delicate nuances inspired by the colours of nature. 

A new breeze on eyewear

Tired of the usual brands? Are you after a new original frame, one with a character, usually handmade and born from a need to distinguish from the others?

Otticanet believes and supports these new breezes in the eyewear field. We have listed some of the most significant models that are here to revolutionize your summer...and everybody will go “Where did you find them? I want them desperately!”

Fashionable Artifacts for your eyes only

This year more than ever we all seek for originality...we want to stand out from the crowd, show our style and the best way to do so is to choose the right accessories. Sunglasses are the true protagonist in this. They come in any shape one can imagine. Of course every frame is made of two lenses, a bridge and two temples but the secret lies in how these elements are assembled together.

We like to use the word artifacts, because this is what they truly are! Masterpieces coming from some ingenious mind, an architect, a stylist.

Madonna strikes a pose for the Versace Spring/Summer 2015 Sunglasses Collection

Her Majesty posing seductively in typical black and white Versace shots, wearing not just one, but somehow four sunglasses, all at the same time.

The Italian maison expresses all its vivid imagination and passion with a collection that one cannot miss. Two Ms side by side...Medusa and Madonna bring an excellent result.

Tom Ford Eyewear Collection: dive into the past

Tom Ford has always been inspired by the trends and tendencies of the Fifties and Sixties, but always giving to his creations a contemporary and timeless elegance. This year the eyewear collection proposes peculiar shapes of a quite retro style for an exclusive and unique look.

Balenciaga Eyewear collection: an explosion of geometries

Balenciaga has always been considered the architect of Couture for its perfect cuts and structured volumes, elements that are maintained on its eyewear collection, made of innovative and unusual shapes.

Costume National by Jplus: a great collaboration in eyewear

The philosophy of Jplus has always been inspired by the disciples of Industrial Design, Fashion, Visual and Art. This way eyewear becomes a one-of-a-kind product of contemporary and refined taste. This year the brand has collaborated with Costume National producing some fantastic frames! The aggressive character of Jplus merges into the minimal and almost “raw” details that are typical of Costume National.

Oakley Fingerprint Sunglasses Collection: long-term markers of identity

Oakley presents its new original collection, one characterized by a unique pattern: fingerprints! A long-term marker of identity that has been proposed on six of Oakley’s most popular frames. The Oakley Fingerprint Collection is available in five different colour combinations, each proposed with a specific colour of lenses: White, Dark Grey, Sky Blue, Atomic Orange and Retina Burn.

Discover the Burberry Gabardine Collection!

Burberry’s new project, the Gabardine Collection presents a new eyewear range inspired by gabardine and the original fabric of the iconic trench coat. The twill weave runs along the temples of the frames, a unique and high quality detail of great craftsmanship concieved in Great Britain and produced in Italy with the same process used in jewelry, for an exclusive, glamourous look.

Prada Raw Eyewear Special Project 2015

Prada has always foreseen the tendencies of fashion anticipating what aesthetics will be for the upcoming season. Prada Raw is the now Eyewear Special Project of the italian brand. It is the result of bringing together a contemporary design to an attentive selection of prestigious materials: Canaletto walnut and Malabar ebony wood. Wood is the keyword of the Collection and each single piece is therefore a unique, one-of-a-kind one and a true piece of art due to its natural wood-grains. Classic elegance and vintage contaminations are put together giving birth to important frames.

Dolce & Gabbana Spring/Summer 2015 Collection: Spain in Sicily

Dolce & Gabbana has always been faithful to its traditions and still today it brings on the catwalks the story of its homeland. This year the collection draws inspiration from the Spanish domain over the Kingdom of Sicily between 1516 and 1713. An influence that is obvious on the frames touched by latin motifs, elements that evoke the spanish traditions and values and details  that will underline ones’ sensual and elegant look.
The main themes of the collection are two: on one side the lace decorations, so typical of the spanish dresses, that have led to the creation of extremely sophisticated and unique frames, with perforated temples. On the other side a new pattern of dots and carnations both traditional of Spain.

Persol Vintage Celebration 2015: the magic of the past meets the energy of the present

The journey into Persol’s archive continues giving birth to the Vintage Celebration 2015. The main mood is to pair so different elements between them in order to obtain unique bicoloured combinations: Ebano e Oro, Fuoco e Ardesia, Resina e Sale, Terra e Oceano. The Persol collection is therefore constantly updated and enriched with new nuances, now counting twelve new textures and exclusive colour proposals.

Miu Miu Spring/Summer 2015 Eyewer Collection: sharp elegance

For the 2015 Spring/Summer collection Miu Miu redefines itself through its iconic Rasoir model and the brand new Wink Collection. The sophisticated made in Milan brand proposes a new point of view on the world with new shapes, cuts and colours that instill a different idea of elegance made of strong colours and sharp contrasts.
Intentional asymmetries and deliberately improper features evoke a luxurious sense of freedom and deep provocation.

The timeless Giorgio Armani elegance on the Spring/Summer 2015 Eyewear Collection

The colours of nature is the main theme of the new Giorgio Armani collection, together with the use of wood and carbon fibre. Freshness, lightness  and a great touch of class are the key words of the new collection, this time as always characterized by an impressive, timeless elegance.

Tommy Hilfiger Spring/Summer 2015 Sunglasses Collection: a dive into colours

For the upcoming season Tommy Hilfiger invites us to explore its colour proposals: impressive parings of nuances in contrast with each other for a fresh, young and dynamic look that will not go unnoticed.

Saint Laurent Spring/Summer 2015 Eyewear Collection: a celebration of the 70’s

For the upcoming season Hedi Slimane, Creative Director of Saint Laurent, celebrates the Maison’s golden era, the Seventies, when Monsieur Yves changed the world of fashion for ever.

The Eyewear collection in fact reflects such mood: this explains the vintage shapes which with the appropriate restyling have now become contemporary, with a timeless allure.

Spektre by Vivetta and Spektre by A La Russe: two worlds to be discovered and shown off

For Spring/Summer 2015 Spektre has worked with two new and fresh brands, both different and peculiar at the same time: Vivetta, Milano, depicts a delicate, amusing and somehow surreal femininity inspired by vintage and contemporary elements. A La Russe, Moscow, on the other hand is a product that narrates the russian culture touched my european and asiatic influences for a dynamic woman who will never give up to glamour.

Vivienne Westwood: the revolutionary eyewear

We all know Vivienne Westwood: that daring woman largely responsible for bringing modern punk and new wave fashions into the mainstream. The eccentric, red-haired designer has succeded in bringing together fashion and music always introducing social and political “hot” messages on the catwalk in a unique, ironic way.

Of course the main theme that has been frustrating Vivienne is always there on each and every single detail and on every accessory. And her eyewear collection could not be left out.

ill.i Optics by will.i.am eyewear: a completely different sound!

Will.i.am expresses his creative vein in different fields, therefore recognized for his multifarious talent in almost everything: rapper, singer, songwriter, entrepreneur, actor, DJ, record producer, stylist in fashion and now also in eyewear with his new ill.i Optics by will.i.am collection. It represents everything that will.i.am loves the most and it is inspired by the vintage forms of the early Hip Hop era of the 80’s, reinterpreted with great respect to details revealing a new, fresh and timeless result.

Emilio Pucci Eyewear Collection: a kaleidoscope of colours

The Emilio Pucci Spring/Summer 2015 Eyewear Collection leads us back to the glorious 70's. A dive into the colours and iconic prints that have always been typical of the Maison as well as the shapes of those years, of course now translated into a contemporary, fresh and extremely in-fashion style.

Lozza eyewear. The Italian elegance and craftsmanship

Lozza, a key brand in the Italian eyewear industry since 1878, is appreciated all over the world for its characteristic and unmistakable radical-chic style with a retro feel. With its brand new and exclusive collection that gives a contemporary twist to the past, Lozza  confirms once again the strong connection with the heritage of the Maison, presenting new styles in innovative and refined materials. Essential and linear shapes are carefully combined with stylish details that highlight the key values and authenticity of Lozza. 

Oliver Peoples: your Highway to style

Imagine the fading lights of an early summer day, the warmth of the sunrays on your skin and the fresh sand under your feet. The waves of the Pacific Ocean gently crashing against the golden beach and a sweet feeling of leisure all around.

This is the new Oliver Peoples collection, inspired to a sun-drenched weekend on the coasts of Malibu.

Ermenegildo Zegna Couture: the elegance in the glasses

The new Ermenegildo Zegna Couture eyewear collection for men offers a range of sunglasses and optical frames of outstanding creativity, in line with the new vision of men fashion collection by Stefano Pilati, the fashion designer of the italian maison.

Premium quality, natural materials and hints of vintage that blend with touches of contemporary flair, create a sophisticated eyewear collection of unique, inimitable accessories - signed with the iconic “XXX” logo made by hand in vicuna cotton thread.

Boss - Hugo Boss eyewear: the fashion-forward design

The Boss - Hugo Boss Spring Summer 2015 eyewear collection presents an innovative combination of colors, underlining the sophisticated and contemporary personality of the brand.

The men’s collection smartly combines functionality with esthetics while the women’s one is characterized by soft and feminine shapes, highlighted by contemporary-chic elements, accentuated by colored details. Sunglasses and optical frames are a blend of cutting-edge technologies with fashion-forward design inspirations. A micro-steel insert at the end of the temple tips is the new detail of the collection.

A new music in eyewear with Tiffany Aria sunglasses collection

Tiffany and its exclusive jewelry have always been synonymous with elegance and style but without neglecting the more traditional aspects associated with emotions and the most important values in life. 

Tiffany Aria is inspired by the jewelry collection of the same name, Aria, which pays tribute 

to the world of opera, starting with its name.

Aria consists of three sun and three optical models featuring a single theme interpreted by three exclusive creations: Allegro, Adagio and Concerto. The design features three 

Austrian crystals interspersed with mother-of-pearl cabochons (5 in Allegro, three in 

Adagio and one in Concerto). 

The collection is the result of a very meticulous manufacturing process, especially for the 

almost entirely manual crafting of the mother-of-pearl that is extracted from shells and very 

careful handling. 

Prada eyewear collection: the vintage triumph

The new Prada 2015 Spring collection is the perfect twist to a wonderful total

look. These sensational spectacles were created by the Italian designer Miuccia Prada, which delights us with a collection that offers us very chic, glamorous and trendy shades. The strongest trends of this collection are the retro style with a touch of vintage but at the same time contemporary essence, especially on eyewear which seems to prefer, for the upcoming hot summer, shapes and styles of the fifties. The colors go from the classic shades of black, to a reinterpretations of classic tortoise.

Maui Jim sunglasses and the “Aloha spirit”

The new Maui Jim eyewear collection is inspired by the Hawaiian sun and colours and the “Aloha Spirit”, which links the activities of the brand to the Hawaiian culture.

Maui Jim was born on the beaches of Maui over 30 years ago and it built its success on high quality polarized lenses. The patented PolarizedPlus2 technology offers wearers glare- and squint-free vision in the sun and let you see colours as you never could before. Maui Jim was awarded the Seal of Recomandation from the American Skin Cancer for having the highest amount UV Protection lenses.

Thanks to a fresh design of the frames and lenses technology, Maui Jim has a young fashionable target. Moreover, celebrity endorsement will also become a feature of the newly fashionable Maui Jim.