Fendi Sunglasses: geometrical frames for Summer 2013

Geometrical shapes: who likes this new fashion trend will fall in love with the Fendi Summer Collection 2013. 

  

Karl Lagerfeld, creative director of the italian brand, presented a striking collection, characterized by a three-dimensional style and charming nuances.

The geometrical shapes are the central feature of this sunglasses collection, with elegant and unexpected details.

Vip choose Italia Independent sunglasses... for Very Independent People!

Italia Independent collection Spring/Summer 2013 is an explosion of colors and shapes, but always sober and they suit any face shape.

The brand is always looking for original and innovative solutions ranging from materials to many different nuances.

Many celebrities wear Italy Independent sunglasses because they enrich the look, giving a touch of originality which is appropriate in every situation.

The most popular model is the II 090V VELVET in black color, which has now become an "evergreen" of the manufacturer from Turin. In fact, the classic shape and color fit every circumstance (even the most formal), but the velvet gives a touch of originality that’s the mission of the brand.

Not surprisingly, the designer Karl Lagerfeld has paired them with an extremely elegant suit, with a flawless result.

Prada Linea Rossa sunglasses: America's Cup collection

"The America’s Cup is an exclusive trophy and has rarely changed hands in the last 150 years. This is not a sport for the faint hearted. It is not a quest to take lightly or on a whim. It is a fight between sailors from yacht clubs all over the world that desperately want the same thing: get their hands on the Cup..."

Foreword by Sir Peter Blake to the book “Luna Rossa” – 30th America’s Cup (2000)

In April Prada Luna Rossa team started the 34th America’s Cup edition and the brand launched a new eyewear collection to go with the yachtsmen.

The new Prada Linea Rossa collection conveys passion, challenge and adrenalin, that is the DNA of the brand.

Celebrities casting Oliver Goldsmith

Up to the 30’s the selection of eyewear was limited and almost prohibited..materials such as turtle-shell and metal were too expensive and heavy, something more modern and innovative needed to be discovered. Oliver Goldsmith comes to light. He got into business with a button manufacturer and started producing eyewear with this new and revolutionary material known as “plastic”.

Think cult films of the fifties & sixties, The Ipcress File, Harry Palmer, Charade and Two for the Road. They've all got one thing in common: Oliver Goldsmith. In the second half of the last century, when it came to eyewear, OG was synonymous with stars and style.

Manhattan 1960 in Breakfast at Tiffany’s

Marc Jacobs sunglasses: Back to the Sixties

Marc Jacobs presents its new sunglasses for Spring/Summer 2013 collection.

Inspiration from Optical art movement of the 1960s is evident throughout the entire collection. The new models have a bold personality and they reflect the brand’s chic and unconventional style.

Tommy Hilfiger Eyewear: Surf Shack Style

As Tommy Hilfiger himself stated “I was inspired by the easy and relaxed spirit that characterizes the surfers. The Surf Shack collection is a modern touch to the classic surf style.

The sunglasses, both for men and women, reflect the surfer’s lifestyle, an introduction of strong nuances on classic models”.

The Surf Shack models for women consist of neon tones, square frames inspired by the 80’s and butterfly-shaped models. Colours range from grey to light blue, flashing coral-red and pink. The men’s collection includes a wide range of square frames embellished with wooden-like temples in blue-navy, bright yellow and orange stripes.

Ray Ban Wayfarer Ice Pop Edition: Which "flavor" are you?

Begin your summer with style!

Winter is finally over, making space for the most colourful season: summer! And Ray Ban wants to celebrate such renewal with its Wayfarers, inspired by the summer’s emblem: ice-pops!

The semi-transparent frame is enriched with tone-on-tone lenses making the sunglasses look like made of ice, as if they were made of fresh-fruit ice pops: a must-have for summer 2013!

Sunglasses for every face - a quick guide

The assortment of sunglasses is huge this season and every type of face goes better with some sunglasses than others. Here below you find a quick and easy guide to find the sunglasses that highlights the features of your face shape and which one you should try to avoid.