Monday, September 16, 2013

Bloggers and sunglasses at New York fashion week: style rules

From the 5th to 12th of September the Fashion Week took place in New York at Lincoln Center's Damrosch Park.
Directly from the catwalks in the Big Apple, it is easy to find the first ideas and inspirations for the must-have accessories of the new spring/summer collection.

The most famous fashion bloggers were on the front line at this important event.
Let’s have a look at the sunglasses they wore for the occasion…

Friday, September 13, 2013

Prada, Miu Miu and Persol sunglasses at the 70th Venice Film Festival

The 70th Venice Film Festival ended a few days ago. Let’s have a look at the sunglasses chosen by the stars!



Scarlett Johansson, the wonderful American actress, had everyone’s attention at the festival: she arrived on the red carpet in a gorgeous off-the-shoulder black gown by Versace with a precious diamond Bvlgari necklace and hand in hand with her French boyfriend Romain Dauriac.

Monday, September 9, 2013

Back to school with your new optical frames

Summer is almost over...time to go back to school, to the office and start the new season, why not in the most playful, joyful and colourful way?

This is the time when new ophthalmic frames come on stage, each brand presents the new releases which will accompany us for the 2013/2014 cold season.



Hurry up, be the first to impress your classmates, your colleagues, your friends! We have listed the most representative models, those that we are sure will be the NUMBER ONES, or those models that have been top of the pops for long.

Friday, September 6, 2013

Niki Lauda and the movie Rush starring Carrera sunglasses

September 2: the film’s preview in London; September 19: at the movies in Italy.
We are talking about Rush, Ron Howard’s latest creation dedicated to Formula 1 racing.
Starring the models produced by Safilo: Carrera 80, Carrera Speedway and Carrera 16. 



The film is set in the Seventies and it will bring on the big screen the great rivalry between the Austrian pilot Niki Lauda and the British James Hunt.

Monday, September 2, 2013

Prada eyewear collection: Deluxe Poeme edition

Prada has always been a point of reference in the world of fashion and it often creates beauty standards to follow. The brand has a strong tradition of craftsmanship combined with an innovative spirit, which always looks at the future.

The eyewear collection spring / summer 2013 combines simplicity and class, essential lines with high-quality materials. The result is a woman who does not go unnoticed, with a strong personality, but extremely feminine.

The main theme of the season is the stylized flower in white and black to create a strong contrast with the neatness of the shapes. The floral motif has japanese inspiration and the whole collection recalls the style of the Geisha, a symbol of sober but strong femininity. 

Friday, August 30, 2013

Tod’s eyewear 2013: leather sunglasses

Tod’s is an Italian brand specialized in leather goods. But apparently leather is not only a great material for shoes and bags. In fact the brand’s designers skillfully apply their expertise when embellishing sunglasses. 



Tod’s has created so many great accessories for spring and summer such as sunglasses.
This season’s Tod’s sunglasses for men feature leather braid temples which add a modern touch to the classy aviator shape with a double bridge, being in tune with the accessories of the season and well represented in this’ year campaign, where men flaunt new Tod’s creations against chic interiors.

Monday, August 26, 2013

Odd shapes: Miu Miu, Fendi, Tom Ford and Swarovski suggestions for a multifaceted look.


Odd-shaped glasses are a big hit this season. 

Miu Miu, Tom Ford, Fendi and Swarovski offer multifaceted glasses in different bright colors. They are interesting, a bit futuristic and definitely eye-catching.

They show some really cool shades that come in unconventional shapes and feature interesting frame design.