By using the Latin expression (“in media stat virtus”) we can summerize the spirit of this brand, in continuous research of the perfect balance between two opposites: TRADITION and INNOVATION.
Italia Independent bursts in Mido 2013 with a challenging and innovated stand, revolutionizing the traditional characteristics of the exhibition itself: the sun and optical collection is to decorate the stand’s external walls, catching every visitor’s eye.
The brand’s mission aims at putting together fashion and design, tradition and innovation, to translate the classic idea of eyewear using alternative materials and technologies. This is the beginning of MADE IN ITALY 2.0, whose goal is to capture the local market and transmit the Italian style all around the world.
“We want to be present on the International market with our proposals, our techniques and high-quality standards, our innovations and precious partnerships” as the president and managing director of Italia Independent, Andrea Tessitore, welcomed us.
On this occasion the brand officialized its collaboration with Essilor Italia, leader in the production of opthalmic lenses.
This collaboration will give the customers a complete and high-quality service, so that everyone will be promoter of Italia Independent’s spirit: “BEING INDEPENDENT MEANS WRITING ONE'S OWN STORY EACH DAY”.
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