Where is Rocco? Rocco by Rodenstock is back…on Otticanet!

Rocco is the name of the legendary eyewear worn by about 4 million people between 1960 and 1990.

In 1963 Rocco was on everyone´s noses. Things change. Suddenly, Rocco disappeared! Not even the NSA had a clue of where it went. But mysteries are meant to be solved.

Rodenstock, Germany's leading manufacturer of lenses and frames, is reawakening a legend: Rocco by Rodenstock!

It was first seen in the 60s, and then suddenly disappeared off the face of the earth in the 90s, but Rocco by Rodenstock is returning to the scene in 2014.

Everyone is asking: Where is Rocco? How does it look?

It left a mysterious sign of life behind: a yellow circle. Instagramers, Facebookers and Bloggers are looking for and tracking Rocco on different social media channels. In the process, well-known German fashion bloggers are on the hunt for the missing.

The search will end successfully.

The legend will return to life, but in the form of an entire collection.

In a vintage design and wrought with ultramodern materials, the spectacles appeal mainly to the stylishly daring and trendsetters.

Rodenstock started the digital campaign for the Rocco by Rodenstock collection on December 2nd and all models have been presented for the first time at the opti trade fair in Munich in January 2014.

Here is Rocco’s legend:

A lost and found story.

Rocco used to be part of the scene, then one day was seen no more.

What happened?

Some say: Rocco was kidnapped by a fancy but ruthless fashion spy and taken to an uncharted island, with zero Internet access, to be brutally tortured with eurodance and endless teenage vampire movies.

A more likely (and less scary explanation): Rocco just hit the road, travelled far and wide, making new friends.

Then one day got the feeling travelling is all a bit transient, superficial and lonely.

So Rocco came home to be picked up again by people like you!

Rocco is the name of the legendary eyewear worn by about 4 million people between 1960 and 1990.

And now Rocco has returned. With friends.

Why so many years away? Who really knows.

What we do know: it’s good to be away, because when you return, you see everything with fresh eyes.

Enjoy Rocco and his friends…. Coming soon on Otticanet!

Alessandra – Otticanet