Hype Glass has been on the business of eyewear since 1940. The brand’s philosophy is to work hard, with devotion and passion.
The word Hype wants to focus on the aim of the company, which is to exaggerate. And Hype sunglasses are exaggerate, indeed: they put together high quality materials, chromatic combos and a mix of contemporary and vintage style. Cheerful, lively and up-to-date, Hype sunglasses are ethic and eco-friendly, all characterized by a strong artistic streak.
Essential, young and casual lines merge with an american style and a californian attitude. The mirrored lenses and linear shapes usually reinterpreted in rounded frames seem to belong to surfers and to rappers on the rise, as we can see in the most popular model of the collection, the Hype H 103. 
The Hype collection is characterized by thick or subtle frames, matte or shiny, trendy colours matched with mirrored lenses in all the rainbow colours.
Seventies rounded shapes enrich the women collection, as the Hype H 123.
The male collection is represented by more squared shapes with a vintage attitude, as we can see in the Hype H 105.
Wayfarer shapes, as we know, are an evergreen and Hype gives its own version with vivid colour combos and mirror lenses, with the Hype H 301.
Hype realizes eco-friendly products with vegetable polymers used for celluloid and derived by wood and cotton, this without taking from aesthetics. The attention for details is essential, as for the lenses, which are from Carl Zeiss Vision Optics.
Hype glasses are intentionally no logo. They are meant to be sunglasses for who cares about fashion, without being dominated by it.
Hype aims to be a really exclusive brand, identified as something more than simple eyewear, chosen for its own spirit and belonging to who want to be recognized for a peculiar style.
Find your exclusive Hype on Otticanet!
Valentina – Otticanet.com
No comments:
Post a Comment