Since the beginning, Dragon set out to be the leading eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with the best product, while remaining connected to core retailers and consumers. That mission still holds true today and is the driving force behind the company’s success and heritage.
In 1993, in a garage in Capo Beach, CA, founder Will Howard aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. Enthusiasm and knowledge of the market bore Dragon’s first and still primary product, sunglasses.
Dragon gradually extended its reach as well, developing innovative, diversified products in all eyewear categories. With an emphasis on creating functional, high-quality merchandise that appealed to the youth market and pushed the status quo. Dragon introduced a number of innovative products early on.
“We saw an opportunity to add snow goggles to the lineup by aligning ourselves with the emerging snowboard market,” says founder Will Howard. “We loved riding and realized snowboarders were treated as second-class citizens just like we were as a start-up, so we thought that would be a good match.” From there, Dragon recruited snowboarders Jamie Lynn, Chris Roach, and a few others.
Many years and many ride days later, Dragon has established itself as a leader in the snow goggle business.
More recently, Dragon’s innovative approach has lead to further market-leading developments, including the first-ever fully frameless snow goggle DR APXS 2. It has revolutionized the snow market and is one of the most sought after styles at retail.
Green Ionized lens is the best for bright sunny conditions by adding definition and cutting glare.
DRAGON DR APXS 2
The model DR D1 TWO has been updated and upsized with a larger fit resulting in even wider peripheral views through its cylindrical lens. The combinations of high-performance dual-layer face foam with microfleece lining plus Super Anti-Fog means comfort and clarity no matter what conditions the mountain throws at you. Yellow blue ionized lens is the best for variable cloudy to bright conditions by adding definition and cutting glare.
DRAGON DR D1 TWO
The latest Dragon sunglasses have showed design innovation and a unique styling like The Jam and Viceroy. Rider-inspired design and feedback has always been key and one of the important philosophies of the brand in creating new products.
The Jam isn’t simply a replica of a bygone design; they’re remixing it completely. With subtle lines, metal badge detailing at the temples, and a full range of jam-worthy colors, they’re the refined twist on urban styling that you’ve been waiting to rock out with. And the last, but not the least… they float!!
DRAGON THE JAM 2
Wrapped in the idea of “everything old is new again,” Dragon has developed the Viceroy which embodies the timeless and iconic design of eras past. It is inspired from the vintage Los Angeles scene, taking craftsmanship to the next level with intricate details and an enduring aesthetic. This sunglass is contemporary and on trend with the young consumers.
DRAGON VICEROY 2
Through it all, Dragon has continued to be true to its roots, with a increasing touch of originality.
Discover the whole Dragon collection on Otticanet!
Daniela – Otticanet.com
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